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June 2017

“The days of activity-based marketing are over.” Heinz Marketing Declares in WP Research

Why It’s Important:

“Revenue is the crucial measurement of marketing and sales activities, nothing else ultimately matters and this report from Heinz Marketing on Marketing Performance Management Research is THE guide to company revenue growth.”

James Obermayer - Reviewer

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Title:  Marketing Performance Management Research

Published by/Authors:  Heinz Marketing

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Author David Lewis on Unbreakable Principles of Lead Management

IStock-803994860Listen  and learn

While you Work

 

Why it Matters

 "You can have the best lead scoring system, the best algorithm, the best predictive system, but if you don't get sales adoption... your efforts are wasted." 

David Lewis    Tweet This 

In this episode, David Lewis  shares the key principles of successful lead management from his book Manufacturing Demand which now has over 10,000 copies in circulation. 
 
This interview includes:

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Urgent Need: Sales Lead Management Process Definition

Why it Matters

"Failure to have a sales lead management process mapped out will send salespeople on fools errands and waste marketing dollars "

James Obermayer    Tweet This  

Do you have a sales lead management process defined to track follow-up of leads and marketing productivity?

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Paul Teshima of Nudge on AI and Marketing Headcount

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This is part of a series of interviews with industry leaders about artificial intelligence’s impact on the marketing and sales departments current and future head count.


We interview Paul Teshima, a former Eloqua executive and CEO of Nudge.ai. The executives interviewed so far seem to believe that AI will create jobs while also changing the job description of those in both sales and marketing. Paul may have a different opinion. The host is Jim Obermayer

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How AI will Change Marketing's Headcount - Matt Heinz

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While you Work

 

This is the 5th in a series of interviews with industry leaders about artificial intelligence’s impact on the marketing departments headcount. 

Our questions for Matt Heinz, founder of Heinz Marketing explore the uses of AI and the impact it has to create or eliminate jobs and job functions in marketing.  The host is Jim Obermayer

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Salaries: Event Manager Comp Varies Greatly by Location

6a0147e05adc32970b01bb08d75c74970d-320wiEvent Management covers a wide range of jobs.  It could be a job with an event company, an association, a company with private events or as a synonym for exhibits manager.   The salaries paid vary greatly by city and probably responsibility. The event manager for SalesForce.com may compensated quite a bit above the average for producing Dreamforce every year.  From what we can see, event management is a growing profession as corporations increasingly host their own events and users conferences. 

The following are from well-known job sites with links to the site for Event Managers. 

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Marketer vs. Machine: The Next Frontier

It’s often easy to think of artificial intelligence (AI) in only the most fantastic terms - to imagine something closer to Rosie, The Jetsons’ robot maid, than, say, the hardware in your phone. But the truth of it is far simpler, and indeed, far closer to home; AI has already colored our lives in all kinds of ways, creeping into the apps we use, the devices we own, and for some (in the case of Teslas, certainly) even the cars we drive. It’s how we know what to watch (Netflix), and where to turn when we’ve lost our way (Siri). But what might it mean for the everyday marketer? Should marketers see AI as a windfall (an opportunity, helping them meet their objectives and revenue goals?), or their eventual downfall (what replaces them down the line)?

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SiriusDecisions Executives Justify the New Demand Unit Waterfall with David Lewis

 Listen as Cunningham and Flaherty defend the need for a change to the new Demand Unit Waterfall

  Why is there a New Demand Waterfall?

Unless you were abducted by aliens, you’ve seen the tweets, LinkedIn posts, and other coverage by the media, thought leaders, and demand generation experts about the new Demand Unit Waterfall introduced by Sirius Decisions at their annual conference in Las Vegas on May 16 – 19th 2017.
 
Cunningham-Flaherty-DemandGen-Radio-David-LewisThe initial feedback to the unveiling has been mixed with both excitement and skepticism. David invites Terry Flaherty and Kerry Cunningham, two of the Research Directors @siriusdecisions behind the new framework to answer questions around its’ purpose and implications including:
  • What has the reaction been to the new waterfall?
  • Why did SiriusDecisions update the demand waterfall?
  • What's a Demand Unit and why does it matter?
  • What's a Demand Map and what value does it deliver?
  • What are the major changes/differences that Sirius introduced in this version of the waterfall?
  • What are some of the major things to consider when implementing the Demand Unit waterfall?

Sales Lead Management Today Blog Reaches 100,000 Viewers

The Sales Lead Management Association’s SLM Today Blog Carries Opinions, Podcast Replays, Research & White Paper Reviews

IStock-459184129June 16, 2017 - - Lynden, WA - - The Sales Lead Management Association (SLMA) announced that its long-running blog, Sales Lead Management Today which publishes anything and everything to do with the process of sales lead management, reached a milestone with 100,000 viewers.

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