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"All Gave Some; Some Gave all" Howard William Osterkamp - C Company, 5th Regimental Combat Team. Korea
To the men and war-dogs of the 63rd IPCT. You know who you are and what you gave.
Lifetime membership; your dues are paid. But you know that already
Listen while you work!
During this live program and podcast with Sangram Vajre on ABM, Icould hear Biggie Smalls lyrics [aka The Notorious B.I.G] echoing in my ears “…it’s like the more money we come across, the more problems we see.” Why? Well just moments before we kicked off the podcast, Terminus announced the closing of $10.3 million round of Series B funding.
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Of course, marketing has many facets, from product management to lead generation, digital marketing, content marketing, PR, event marketing, and marketing operations; every discipline is important for the entire marketing machine. But the one discipline, above all others, that makes it all work is the sales lead management process.
‘How to Turn Around Failing Sales’ - Ebook
Jim Obermeyer invited me on to the SLMA radio show last week and we talked about the four critical technology solutions that every marketer needs to be aware of for lead qualification and nurturing.
When I was first invited I pushed back explaining to Jim that I have a contrarian view when it comes to new marketing and sales enablement technology. In fact, I said to Jim on the telephone – and on the show – that “marketing and sales enablement have made it possible to send more poor quality leads to sales faster than ever before.”
Published by/Authors: Velocify
Considering the wealth and revenue a CMO creates we are always surprised at the compensation level. But then again not all CMO's are created equal. Not all know how to create revenue based on a company's sales forecast. Not all think their job is to create qualified prospects for the salespeople. And not all know that sales lead management is a process.