Previous month:
April 2017
Next month:
June 2017

May 2017

Sangram Vajre and David Lewis On ABM:Closed won is not to be confused with closed done

Listen while you work!

Sangram-Vajre-DemandGen-Radio-David-Lewis-V2During this live program and podcast with Sangram Vajre on ABM, Icould hear Biggie Smalls lyrics [aka The Notorious B.I.G] echoing in my ears “…it’s like the more money we come across, the more problems we see.”  Why? Well just moments before we kicked off the podcast, Terminus announced the closing of $10.3 million round of Series B funding.

Continue reading " Sangram Vajre and David Lewis On ABM:Closed won is not to be confused with closed done" »


Marketing Without a Sales Lead Mgmt. Process Isn’t Marketing

IStock-500365609Of course, marketing has many facets, from product management to lead generation, digital marketing, content marketing, PR, event marketing, and marketing operations; every discipline is important for the entire marketing machine.  But the one discipline, above all others, that makes it all work is the sales lead management process.

Continue reading "Marketing Without a Sales Lead Mgmt. Process Isn’t Marketing" »


The Four Most Important Marketing Tools: Market, Media, Message, Metrics - Dan McDade

Jim Obermeyer invited me on to the SLMA radio show last week and we talked about the four critical technology solutions that every marketer needs to be aware of for lead qualification and nurturing.

When I was first invited I pushed back explaining to Jim that I have a contrarian view when it comes to new marketing and sales enablement technology. In fact, I said to Jim on the telephone – and on the show – that “marketing and sales enablement have made it possible to send more poor quality leads to sales faster than ever before.”

Continue reading "The Four Most Important Marketing Tools: Market, Media, Message, Metrics - Dan McDade" »


CMO Salary Update

IStock_000016192221SmallThis is a CMO  update from January 2014.  Milage varies.  Lots of sources.

Considering the wealth and revenue a CMO creates we are always surprised at the compensation level.  But then again not all CMO's are created equal.  Not all know how to create revenue based on a company's sales forecast.  Not all think their job is to create qualified prospects for the salespeople.  And not all know that sales lead management is a process. 

Continue reading "CMO Salary Update " »