On Revenue Marketing:
Why It's Important:
"Revenue Marketing is the de facto definition of the role of marketing. The trouble is most marketing managers don't know it and neither does the C-Suite."
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From the author of "Rise of the Revenue Marketer - Debbie Qaqish
Revenue Marketing, is a term made popular by Debbie Qaqish, of the Pedowitz Group through her weekly radio program, WRMR PowerTalk Radio for Revenue Marketing™Leaders and her book “Rise of the Revenue Marketer”, is the guest on SLMA Radio to discuss the growth of the Revenue Marketer in B2B
Lead Revenue Calculator by Dan McDade
Most ROI calculators I see published are flawed. Many of the tools are designed to determine how much revenue an organization needs and where that revenue came from. However, that is overly simplistic and lacks critically important metrics. Revenue projected from the “write content and they will come” mentality is overestimated. The real potential of lead nurturing is ignored. Furthermore, necessary outbound investments are underestimated.
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