Products that sell themselves, without the help of a marketer are almost non-existent, except in the mind of the engineer who created it.
This cartoon is one of many that appear in Stu Heinecke's book, "How to Get a Meeting with Anyone." Stu has been the SLMA's Humor Relations Contributor for five years.
You may also like to listen to Stu while you work: 5 Quick Ways to Get A Meeting with Anyone!
This is an interview with Wall Street cartoonist and author Stu Heienecke.
In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results.
Why it matters:
Stu Heinecke introduces the reader to the wonderfully strange world of "Contact Marketing", where 100% response rates, ROI in the hundreds of thousands of percent are possible.
The idea is that you only need a few dozen of the right high-level relationships to transform your career or explode the scale of your business, almost overnight. What's it like if you're suddenly able to break through to virtually anyone, any time? You'll make more sales, grow your business, connect with more VIPs and eventually become a sought-after VIP yourself. Ultimately, becoming an all-star connector will change every aspect of your life.
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