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April 2017

Does Learned Helplessness Stalk Marketing Management?

220px-Flickr_-_The_U.S._Army_-_Comprehensive_Soldiers_Fitness_(1)croppedPsychologist Martin Seligman popularized the condition called Learned Helplessness

Seligman realized that when he placed dogs into an inescapable environment and administered electric shocks the dog eventually stopped trying to escape. If the dog was placed into an environment where it could escape and given shocks it would still not try to escape.  It learned to give-up. This has had a major impact on human psychology.

Learned helplessness stalks the lives of marketing managers (and the CFOs CEOs and presidents).  In most instances marketers have been placed into an environment where they have been taught it is futile to prove the ROI for lead generating activities.  After time passes they quit trying to prove an ROI and suffer the consequences of Learned Marketing Helplessness. 

Continue reading "Does Learned Helplessness Stalk Marketing Management?" »


Dayna Rothman of BrightFunnel with David Lewis on DemandGen Radio

 

What does it take to fast track your career from Content Marketer to Vice President of Marketing in just four years?

How can you turn just three people into a content marketing machine? Bf2017_logo

Listen to Dayna Rothman on this episode of DemandGen Radio.

Dayna-Rothman-DemandGenRadio-David-LewisDayna is now VP of Marketing at BrightFunnel, and just 4 years ago she was at Marketo cranking out “lead bait” as the Senior Content Marketer under the leadership of Jon Miller.

Dayna has also authored several of Marketo’s Definitive Guides, and wrote Lead Generation for Dummies published by Wiley in 2014. She’s also a content contributor to Lynda.com. It’s no surprise that this “Wonder Woman” reveals that she has a super power when it comes to content creation, which she shares with you all. But her passion for crafting modern marketing content and demand generation tools are not her only secrets for scaling the ranks of marketing.

Why it Matters:

Dayna shares sage advice for women about confidence, being fearless, speaking your mind, showing results, and having a strong work ethic. She also talks about her experience working at Marketo, her mentors, the pressure there, and what she loved most about the team.

You might also like to listen to:  Marketo's CEO Steve Lucas

Continue reading "Dayna Rothman of BrightFunnel with David Lewis on DemandGen Radio" »


Marketing Advice: Find a Good Marketer

Stu-tell-young-people

Products that sell themselves, without the help of a marketer are almost non-existent, except in the mind of the engineer who created it.   

This cartoon is one of many that appear in Stu Heinecke's  book, "How to Get a Meeting with Anyone." Stu has been the SLMA's Humor Relations Contributor for five years.

You may also like to listen to Stu while you work: 5 Quick Ways to Get A Meeting with Anyone!


This is an interview with Wall Street cartoonist and author Stu Heienecke.

515gkKzd52L._AC_US160_In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results. 

Why it matters:

Stu Heinecke introduces the reader to the wonderfully strange world of "Contact Marketing", where 100% response rates, ROI in the hundreds of thousands of percent are possible.

The idea is that you only need a few dozen of the right high-level relationships to transform your career or explode the scale of your business, almost overnight. What's it like if you're suddenly able to break through to virtually anyone, any time? You'll make more sales, grow your business, connect with more VIPs and eventually become a sought-after VIP yourself. Ultimately, becoming an all-star connector will change every aspect of your life.

This blog is supported by the generous sponsorship of ClickPoint Software, VanillaSoft and Goldmine CRM Software


IStock_000022132972SmallFor priceless but free membership in the Sales Lead Management Association go here. 


A Lead to Money Approach: Why It's Important from Giles House of Callidus Cloud

Why it’s important


6a0147e05adc32970b01bb09817b37970d-320wi“A Lead to Money approach, improving the entire process rather than patching weak spots as they appear, does more than simply remedy today’s problems.”

Giles House 

 

 

IStock_000022132972SmallFor priceless but free membership in the Sales Lead Management Association go here.