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How Podcasts are Replacing old B2B Thought Leadership Tactics

 Andy Paul is interviewed about the Value of Podcasting for B2B Marketing.  He is an author, consultant and podcaster.  In the past 18 months Andy’s podcast series called Accelerate has had 394 episodes (averaging six programs a week).  In this time he has learned a lot about podcasting, what works and what doesn’t and how import this medium can be for B2B  marketers.  The host is James Obermayer, Publisher for the Funnel Media Group and Founder of the Sales Lead Management Association.

  • How easy is it to start-up a podcast?
  • Is it easy to get guests?
  • Why even do podcasting?
  • How much time does it take?
  • Does podcasting replace other thought-leadership tactics?

About Andy Paul

Over three decades Andy Paul has built a successful career as a sales leader, author, speaker and consultant by being different, thinking differently and selling differently.

He has helped boost the performance of teams selling products and services as diverse as complex multi-million dollar communications networks to collectible professional sports memorabilia. Paul has worked with raw technology start-ups and Fortune 1000 companies and everything in between. In the process he has worked with nearly every channel ranging from franchise networks to retailers, dealers, distributors, VAR and OEM; and sold in nearly every corner of the globe.

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Andy Paul is now doing what he loves best—sharing his powerful game-changing sales strategies and building successful sales teams with companies, business owners, executives and sales professionals to help them reach their goals. He can help you transform the performance of your sales team, too.

Andy Paul is the Author of Zero Time Selling and Amp Up Your Sales.

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