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Account Based Sales Defined - Katie Doyle - of Outreach on CRM Radio

Listen while you work.

We have heard about  account based marketing, but do we really know what account based sales is all about?  Katie Doyle VP of Marketing at Outreach Corporation answers our questions. The host is Jim Obermayer.  

6a0147e05adc32970b01b8d269c009970c-320wiWe covered:

Meaning and Application of Account Based Sales

  1. What is the difference between account-based marketing and account based sales?
  2. What is the difference between sales engagement and account based sales?
  3. Is this only for SalesForce users?
  4. Tell us about the elements of the Outreach platform that takes it beyond queuing?
  5. Can you discuss the depth of the workflows process for an everyday salesperson?
  • Why does the staff call itself craftsmen?
  • What is marketing’s role in this process?
  • What is the typical installation cost for Outreach?
  • How long does it take to install it?

  • Our Guest Katie Doyle

    Katie Doyle is the vice president of marketing at Outreach and has over 15 years of enterprise software marketing experience delivering results for some of the most successful high-growth startups and established industry players.

    Prior to Outreach, Katie served as director of product marketing for Salesforce where she oversaw the Pardot, the company's marketing automation software. She has also worked as a marketing director for MuleSoft, Guidewire, and spent over seven years with IBM, working her way from a software engineer to a product marketing manager. She currently resides in Seattle, WA and enjoys exploring new restaurants and traveling. 

    About Outreach

    Outreach is a system of action for sales, empowering sales teams to meet rising quotas and revenue targets. A complimentary tool to customer relationship management (CRM) systems, Outreach uses a combination of automation, analytics and content to prescribe actionable next steps for engaging with prospects. Starting with six employees in 2014, Outreach has grown to nearly 150 today and projecting to triple its workforce by the end of 2017. Customers like CenturyLink, Pandora, and Glassdoor rely on Outreach to gain 1-2 more hours of active selling per day/rep, secure 30% more meetings and contribute up to 25% more revenue.    www.outreach.io

     

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