A Story about Hiring a Sales Manager or is it about the Sales Process?
Sales Lead Manager Job Description: The 2nd Most Important Job In Marketing after Marketing Operations

Destroy Lead Decay by Automating Sales Lead Processes: Guy De La Cruz - VanillaSoft

Guy De La Cruz reprises his appearance on SLMA Radio as we tackle the ever evasive end game of automating the sales lead process. 

  • How to destroy lead Decay
  • It is speed to lead
  • Queueing
  • Delivering the right lead to the right person by agent availability
  • One minute or less

In his last program on July 26,  2016, Guy discussed the subject  Why Sales Lead Management Workflow Can Increase Sales 30%.  This time we delve deeper into the subject to discuss the 5-6 actions marketing can take to painlessly automate sales lead management.   The host is Jim Obermayer.

About our guest Guy De La Cruz

250-SLMARADIO-20170202-delacruzAs the Vice President of Sales, Guy is responsible for accelerating global customer and revenue growth and overseeing all new customer engagement and acquisition strategies.

Previously, Guy was a Director of Sales at Lenovo and held various sales and sales leadership positions throughout his career there.  He was a key contributor to the leadership team that led Lenovo thorough a period of unprecedented growth in North America and drove over $750M in sales.

Guy graduated cum laude from Harvard University with a Bachelor of Liberal Arts, concentration in Economics.  He is currently pursuing a M.S. in Predictive Analytics from Northwestern University.

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