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DemandGen Radio with David Lewis - Why Video Should Be In Your Marketing Mix

 
ITyler-Lessard-DemandGenRadio-David-Lewist was only a few years ago that the need to become “a content marketer” showed up as a priority for demand generation teams. While that priority hasn’t gone away, marketers now face the additional challenge of “creating more engaging content” to rise above all the content noise.

There is no better way to do that than by adding video to your marketing mix.  What was once a very expensive and time consuming media is now inexpensive and easy.  We’ve entered the “Vigital” age for interacting with prospects and buyers. In this episode of DemandGen Radio, David talks with Tyler Lessard, CMO of Vidyard about how to get started in video creation and the benefits of using a platform like Vidyard for creating, publishing, personalizing, and tracking the impact of your video content.

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DemandGen Radio and its podcast replays is one of six programs produced by the Funnel Radio Channel.    

Funnel-media-logo-300tmFunnel Radio is accepting applications for program hosts for marketing and sales subjects covering a 30 minute weekly and bi-weekly time slot on the Funnel Radio Channel.  

Submit your application  to jobermayer@funnelmediagroupllc.com to see if you qualify to stand out from the crowd.  We have great hosts such as Matt Heinz, Steve Gershik, David Lewis with interesting programs that solve marketing and sales problems.  All live streaming programs are available as podcast replays. 

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