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Why Marketing Operations are a Critical Factor for Growth: Isaac Wyatt on DemandGen Radio with David Lewis

DemandGen Radio host David Lewis is joined by Isaac Wyatt, Director of Marketing Strategy and Operations at New Relic.
 
6a0147e05adc32970b01b7c8931f01970b-320wiAs a self-proclaimed “business-nerd and lover of the Silicon Valley tech scene,” Isaac has tremendous experience building and leading marketing operations teams at New Relic, Blue Jeans Network, and Citrix Online. No doubt, Isaac has a passion for MarTech, but what ultimately drives him is a personal mission of “helping companies achieve their goals by optimizing workflow through the entire value-chain.”

David and Isaac discuss the evolution of Marketing Operations and Isaac shares his perspective on the roles and responsibilities of this critical business function.

Topics Discussed Include:

  • Marketing Operations Evolution
  • Marketing Operations Role
  • Isaac’s Marketing Operations Department Structure and Key Roles 
  • MarTech Selection Tips for Adoption, and Removal

Also see - or listen: 

Marketing Operations Job Description  

Marketing Operations Salaries 

Cartoon: The Case for Marketing Operations

Four Reasons Why Marketing Operations is Crucial for Growth! 

 

 About Funnel Radio

Funnel Radio publishes live-streaming internet radio programs (and follow-on podcasts) for at-work listeners.  Available shows include: DemandGen Radio, Leadspace Radio (only as replays), MSPNow Radio, CRMRadio.today, CustomerMarketingRadio.today and Sales Pipeline Radio.  The audience for Funnel Radio shows exceeds 154,000.  Funnel Radio is a division of the Funnel Media GroupTM, LLC.

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