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Five Means to Ensure CRM Success: Matt Reid of Velocify - CRMRadio

Five Means to Ensure CRM Success

250-CRMRadio-20160915-reidMatt Reid, vp of marketing for Velocify shares five very specific paths to CRM success.   Matt has knowledge and strong opinions on what works and a background that backs up his views. No one can deny that Velocity is a heavy-weight in the CRM space. The company produces undeniable research on the subject of sales lead management and processing.  The host is Jim Obermayer.

Reid tackles:

  • Buy-in from the organization
  • Getting all leads, not just some into the system
  • Make sure all of the marketing and sales tools work together (big failure point)
  • Prioritize Distribution (not always considered)
  • Reporting is the key insight into sales performance

About Matt Reid

Matt Reid is the vice president of marketing at Velocify. With more than 15 years of marketing, strategy, and management experience at Fortune 500 and early-stage technology companies alike, he oversees marketing, sales development, and growth strategies for Velocify’s complete solution portfolio.  Prior to Velocify, Reid served as chief marketing officer for Procore Technologies, led global marketing for the advertising technology company OpenX, and built sales and marketing from the ground up for Eucalyptus Systems, an open-source cloud platform acquired by HP. Earlier in his career, Reid led product marketing for all SaaS technologies at Citrix, directing the initial market launches of GoToMeeting and GoToWebinar.  Reid earned his Master of Business Administration degree in marketing at California State University, Sacramento, and dual bachelor’s degrees at the University of California, Santa Barbara.

ABOUT VELOCIFY

Velocify® is the leading sales acceleration platform. The company helps more than 1,500 sales teams sell more by bringing speed and control to the entire sales process. Velocify helps sales teams prospect with more precision, accelerate lead engagement and implement optimized workflows, ultimately helping sales teams find and convert more leads.

Velocify has recently been recognized as one of the fastest growing companies in North America by Deloitte and Inc. For more information about Velocify or its technology, please visit the company’s website and blog, or follow the company onFacebook, Twitter, LinkedIn or YouTube.

IStock-164431365This report has been awarded the Sales Lead Management Association "Go to the Bank" stamp of Approval.  Only articles, ebooks, research, podcasts or white papers that directly have an effect on revenue get this stamp. 

Additional radio interviews with Velocify Executives

 Nick Hedges CEO of Velocfy

How Salespeople Spend their Time can Increase Sales by 29%-49%.

Nick hedges: Sales Managers Suck at Taking Responsibility

 Interesting shows

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About Funnel Radio

Funnel Radio publishes live-streaming internet radio programs (and follow-on podcasts) for at-work listeners.  The channel’s shows include: CustomerMarketingRadio.today, DemandGen Radio, Leadspace Radio, MSPNow Radio, CRMRadio.today, SLMARadio.today and Sales Pipeline Radio.  All program episodes are available as podcasts replays.   The Funnel Radio Channel has a download audience exceeding 154,000.  

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