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Converting Leads Faster: eBook from Everstring


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Title:
  How to Convert Leads Faster, Using Targeted Demand Acceleration

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Published by/Authors:
EVERSTRING

Gated (worth it)

Download Link   

Score:  5 of 5

Length:  27 Pages

Highlights: 

This is a great step-by-step tour through the predictive marketing landscape.  Nice unselfish presentation of an increasingly important and doable subject. Notice I didn’t say easy, but nothing worthwhile is easy. 

The authors immediately give us a definition of predictive marketing: “Predictive marketing is the practice of extracting information from both existing customer datasets and external data to determine a pattern that predicts future outcomes and trends.”

Everstring is talking about forecasting those "companies" that are the best fit for a company so that you can take actions and convert them (paraphrase).

SLMA suggestion:  read this several times.  Digest it.  Internalize it.   Meet with your staff about it.  Do it.

eBook Covers Learning How:

  • Craft the right content to guide your best-fit accounts through your sales funnel.
  • Nurture your leads with the right email messaging.
  • Personalize your website experience for target accounts and industries.
  • Attend the events that your customers are attending and plan events that your customers want to attend.
  • Target your social media outreach and find the right influencers to evangelize your product.
  • Use paid ads to attract leads throughout the funnel
  • Optimize your databases to improve sales and marketing alignment.
  • Top Five issues Facing Demand Generation Marketers today.
  • Deep definitions of
    • Predictive Marketing.
    • Predictive Demand Generation
    • Predictive Scoring
  • Three Predictable Account Signals
    • Fit
    • Engagement
    • Intent
  • Create the right content to target the right accounts
  • Account-based content marketing checklist
  • Nurturing
  • Personalizing Websites.
  • Personal touch with the right events.
  • Social Outreach.
  • Direct mail.
  • Optimizing databases.
  • Sales Follow-up.

 Recommended for: 

  • CMO
  • VP Marketing
  • Director of Marketing
  • Marketing Operations
  • Lead Generation
  • Digital Content
  • MarCom

Download Link

Disclaimer:  This review was conducted independently without the advice or consent of the publisher.    

Note:  If you would like your research or e-book reviewed, you may submit it to: content@salesleadmgmtassn.com.  There is no guarantee it will be reviewed.  You may not be given notice if it is reviewed.  If you would like to submit artwork for the cover of the work along with a copy of the work, you may do so.  Members and non-members, sponsors and non-sponsors are welcomed to submit work for review.  Sponsors are given priority for white paper reviews.

 This blog is supported by the generous sponsorship of OMI - Outward MediaVanillaSoft and Goldmine CRM Software

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