Published by/Authors: EVERSTRING
Gated (worth it)
Score: 5 of 5
Length: 27 Pages
This is a great step-by-step tour through the predictive marketing landscape. Nice unselfish presentation of an increasingly important and doable subject. Notice I didn’t say easy, but nothing worthwhile is easy.
Everstring is talking about forecasting those "companies" that are the best fit for a company so that you can take actions and convert them (paraphrase).
SLMA suggestion: read this several times. Digest it. Internalize it. Meet with your staff about it. Do it.
eBook Covers Learning How:
- Craft the right content to guide your best-fit accounts through your sales funnel.
- Nurture your leads with the right email messaging.
- Personalize your website experience for target accounts and industries.
- Attend the events that your customers are attending and plan events that your customers want to attend.
- Target your social media outreach and find the right influencers to evangelize your product.
- Use paid ads to attract leads throughout the funnel
- Optimize your databases to improve sales and marketing alignment.
- Top Five issues Facing Demand Generation Marketers today.
- Deep definitions of
- Predictive Marketing.
- Predictive Demand Generation
- Predictive Scoring
- Three Predictable Account Signals
- Create the right content to target the right accounts
- Account-based content marketing checklist
- Personalizing Websites.
- Personal touch with the right events.
- Social Outreach.
- Direct mail.
- Optimizing databases.
- Sales Follow-up.
- VP Marketing
- Director of Marketing
- Marketing Operations
- Lead Generation
- Digital Content
Disclaimer: This review was conducted independently without the advice or consent of the publisher.
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