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April 2016
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June 2016

May 2016

Cartoon for the Weekend: Should CEOs be Automated?

You have permission from the Sales Lead Management Association and the Cartoonist, Stu Heinecke to copy and distribute this cartoon as is with attribution!

Stu-automate-ceo

Use this to Link to send friends to this cartoon. 
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51p7FjMDNqL._SX329_BO1,204,203,200_Cartoon by Stu Heinecke author of How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. 

Available from Amazon. #1 Best Seller in Direct Marketing

This blog is supported by the generous sponsorship of ClickPoint Software, OMI - Outward MediaVanillaSoft and Goldmine CRM Software

 


Can a CMO and a CFO fall in Love with Revenue Marketing? Listen While You Work.

This  is about the unlikely pairing of a CMO and a CFO that met and fell in love with the idea of Revenue Marketing.

CMO Liz Sophia brought the discipline of Revenue Marketing to Hodges-Mace and the skeptical CFO Ron Shah. In this interview, Liz and Ron talk about how the company made the transition to a revenue marketing program that is creating wealth for the company and its salespeople. The host is Jim Obermayer

 Program Highlights

Continue reading "Can a CMO and a CFO fall in Love with Revenue Marketing? Listen While You Work." »


The Importance of Taking Risks: Nikolaus Kimla - White Paper Review


Csm_SL-65-Importance-of-taking-risks_ee6f771c5b Slma-recommended-187
Title:
  The Importance of Taking Risks

Published by/Authors:  Nikolaus Kimla, CEO of PipelinerSales

Gated

Download Link   

Score:  Five out of Five

Length: 

  • 27 Pages
  • 6 Chapters
  • Five KPI’s

Why It’s Important

Download“ Why Is Risk Important?    “In today’s mega-technological super-convenience society, we’ve all but lost sight of one particular fact: Life is a risk….but despite all of these safeguards…taking risks is how we ever built anything to begin with. It’s how any territory was made habitable. It’s how any business (no matter how sound and secure it might have appeared later) got started. It’s how any new life is begun”

Nikolaus Kimla, CEO of PipelinerSales

Sales Lead Management Association

 Highlights: 

“Taking Risks is how we build anything to begin with.” Nikolau Kimlau

Continue reading "The Importance of Taking Risks: Nikolaus Kimla - White Paper Review" »


Cartoon for the Weekend: The Case for Marketing Operations

Stu-all-i-asked

There is a reason why marketing operations,  as a department under the direction of marketing management, is becoming a common need. Maybe its time you consider it!  Few can deny that this department and what it manages has a direct impact on revenue results.

Why it's Important!

Few can deny that Marketing Operations and what it manages has a direct impact on revenue results.

Sales Lead Management Association

 

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51p7FjMDNqL._SX329_BO1,204,203,200_Cartoon by Stu Heinecke author of How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. 

Available from Amazon. #1 Best Seller in Direct Marketing

This blog is supported by the generous sponsorship of ClickPoint Software, OMI - Outward MediaVanillaSoft and Goldmine CRM Software

 

 


Free tool for generating and tracking UTM codes from Confluent Forms

With all of the content we generate, share and publish we need to know what is effective and where we are wasting our resources. Some people rely on straight clicks, shares and venue analytics - such as that on Facebook or Pinterest. KPIs don't always relate back to your business goals of conversions, subscribers and impact.  Lany talks about business proof vs. social KPI. UTMs (Urchin Tracking Module - the precursor to Google Analytics) allow you to be smarter with your time invested. But that only tells part of the story. It doesn't tell us what happens next with that shared bit of content.  Are you gaining more subscribers through the sharing of your content, and then the next level of sharing? Without a better way to track the full journey, you won't know. You need to know where they are coming from, and what is having the greatest impact. That's where UTM links come in. 

It used to be you had to go to a special site to generate the UTM tracked link through the browser after you copy and paste. This was a cumbersome process that usually didn't happen due to laziness, shortness of time or just forgetfulness.  David Kutcher has a 15 minute lesson on how UTM codes can improve your marketing.

Continue reading "Free tool for generating and tracking UTM codes from Confluent Forms" »


How to Use Business Intelligence to Create Qualified Leads! Listen While You Work.

Sean Burke, CEO of Kitedesk discusses how a company can economically create real qualified leads to drive a forecast which drive sales. 

If you ask salespeople what they want from marketing and they will say, “More leads.” Give them

Continue reading "How to Use Business Intelligence to Create Qualified Leads! Listen While You Work." »


Creating Revenue from Events: White Paper from Attend

Title:  The Complete Guide to Revenue Event Marketing CompleteGuideToRevenueEventMarketingCover

Published by/Authors: Attend 

Attend is A mobile app for ISO designed to help sales reps prepare for, have, and track their conversations at an event.

Download Link   Gated

Score:  4.5  out of 5

Length: 24 Pages

Highlights: 

This paper defines Revenue Event Marketing as “a new approach that focuses on helping businesses build and accelerate pipelines to drive more revenue though in-person events.”

Continue reading "Creating Revenue from Events: White Paper from Attend" »


Sales Lead Follow-Up: Time for Marketing to Stop Begging!


Whyitsimportant-saleleadfollowupThis "Why It's Important" quote orginally appeared in an SLMA Blog entry and SLMA Radio replay with Jerry Troke of MarketNet Solutions.
 

 This blog is supported by the generous sponsorship of  OMI - Outward MediaVanillaSoft and Goldmine CRM Software


Five "Essentials" for Every Email: 2.5 Minutes from the Weekly Byte: Listen While You Work!

We love the Weekly Byte, hosted by Brandon Garcin which is produced by the Continuum Podcast

Network, one of the inaugural programs of the SLMA Live Channel.    This is an audio version. 

We enjoy the fast paced programming that jams must-have learning into less then 2.5 minutes.

This week's program has 5 Tips on email is a reminder that all email blasts must have these five things to have a chance for success. 

 

"The Weekly Byte is a weekly series that provides quick, digestible tips and best practices you can use

Continue reading "Five "Essentials" for Every Email: 2.5 Minutes from the Weekly Byte: Listen While You Work!" »