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Research: Alert - New High Performance ABM Must Read Roadmap

High-performance-abm-capabilities-benchmark-report-1-638Title:  High Performance ABM Capabilities, the Proven Account-Based Marketing Framework

Published by:  Demand Metric Research Corporation

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Length: 35 Pages

Highlights: 

  • Best practices in ABM: The Framework in six steps
  • This answers: Does compliance with the ABM capabilities frameworks result in greater revenue impact from ABM? (Of course).
  • 500 Survey respondents (Big number offers credibility)
  • The paper shows Maturity Milestones
  • The paper shows Recommended actions
Findings:
  • Over two-thirds of the study participants report that ABM is favorably impacting their revenue.
  • The initial motive for ABM is new customers; as ABM maturity increases the motive turns to up-selling current customers.
  • For those using ABM, over 80% state it is one of the most important revenue generating strategies in use.
  • Fig1: 71% favorable impact on revenue chart
  • Table 4: The most mature users use technology to identify high-value targets
  • Figure 3: The media delivery methods for ABM vary significantly by maturity (methods matter and methods called out.
  • Measurement: Table 9 the contrast between low/med and high maturity segments is sharp

SLMA Notes: If you’re deep into ABM read it to find out where you are probably falling short.  If you are new to ABM, read it to understand the road-map to a successful implementation.

234x60-join-slma-21careerbenefitsRecommended for: 

  • VP Marketing
  • Director of Marketing
  • Marketing Operations
  • Lead Generation
  • Digital Content
  • MarCom

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SLMA Score:  Five Stars

 Disclaimer:  This review was conducted independently without the advice or consent of the publisher.    

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