In this interview with Jerry Troke, CEO of Marketnet, host Susan Finch and Jerry Troke tackle the issue of simply reassigning sales leads to someone that cares instead of pursuing the impossible dream.
Sales lead follow-up by direct or indirect representatives continues to be the most aggravating, difficult, madding, and frustrating issue confronting sales and marketing management.
Why it Matters:
"Management demands, threatens, screams and begs salespeople to do their jobs and follow-up expensive sales leads given to them, and failure is management's reward 75-90% of the time."
Sales Lead Management Association
About Jerry Troke
Troke is an entrepreneur and sales/marketing executive with more than 35 years of experience across
several industries in b2b markets. Jerry received multiple degrees from Purdue University before joining Rockwell Automation (formerly Allen-Bradley Co) in 1978. After his twenty-plus-year career with increasing responsibilities at Rockwell, he moved on to challenging opportunities with Stiles Machinery in the woodworking machinery industry, and Behler-Young and Heat Controller in the heating/ventilating/air conditioning industry, gaining perspective through working for both manufacturing and distribution companies. In 2014, Jerry spearheaded the acquisition of MarketNet Solutions, currently serving as its president and owner. Jerry resides in western Michigan with his wife, Sue, where they enjoy sailing on Lake Michigan. He can be contacted at JTroke@MarketNetSolutions.com.
MarketNet specializes in Lead Management and Digital Marketing. it helps clients move leads through the sales cycle with lead capture, content creation and lead distribution. MrketNet's process helps you save time and money by knowing when your leads are ready to be contacted and knowing what touchpoints and products they are interested in. “No lead left behind” is more than a slogan to us. It’s a deep-seated operating philosophy.
We’re leaders in making Lead Management a key part of revenue generation, especially for clients who go to market through dealers or a mix of dealers and direct sales offices. So feel free to chat, call, email, or reach out to us through social media. We can help. Learn more about MarketNet at www.marketnetservices.com