This cartoon is one of many that appear in Stu Heinecke's new book, "How to Get a Meeting with Anyone."
I think marketing automation came about for two reasons:
- Desperation for sales lead follow-up when sales management failed to enforce a 100% sales lead follow-up policy on the part of its sales people
- Marketing learned it can do it with email nurturing of inquires and sales leads without begging someone else to do it. Note: See Sales Management's Biggest Opportunity for Failure.
Why it Matters:
In How to Get a Meeting with Anyone, Heinecke explains how you can use your own creative Contact Campaigns to get those critical conversations. He divulges methods he’s developed after years of experience and from studying the secrets of others who’ve had similar breakthrough results—results that other marketers considered impossible, with response rates as high as 100 percent.
Stu has been the SLMA's Humor Relations Contributor for three years.