We asked Jeanne Hopkins, CMO of Continuum Managed IT Services, to say a few words on the importance of our “20 Women to Watch in Sales Lead Management” recognition program.
“Many women,” said Jeanne Hopkins, CMO of Continuum Managed IT Services, “are significant contributors to the revenue of their companies via their important lead generation processes, but they go unrecognized. The Sales Lead Management Association has always done an excellent job in bringing attention to the importance of sales lead generation for the growth of any organization. I encourage SLMA members to nominate the women who are doing an extraordinary job so their accomplishments to sales can be highlighted, encouraging others to follow.”
At the SLMA we believe that marketing and sales lead management are the engines that drive revenue growth. This means that women, who unarguably hold the majority of the management roles in marketing, are the majority generators of this wealth. We applaud Jeanne's wise thoughts and we hope the “20 Women to Watch in Sales Lead Management.” program spotlights the accomplishments of women in sales and marketing.
Why it Matters:
"Women, who unarguably hold the majority of the management roles in marketing, are the majority generators of wealth for B2B and B2C companies."