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December 2015

10 Inspirational Leaders in Software and Web Applications

In many cases these are the most vocal and often times the most inspirational leaders in the sales lead management community.  Maybe it's because they have the most to win by being speakers and teachers, book authors and  bloggers.    

Maybe  it's the nature of their profession that they inquire and search for truths in sales lead management.   The word inspiration comes from the Latin word "inspirare" which means "to breath into"  to "excite" and "inflame." Regardless, we are pleased with their contributions and we expect that they will continue to inflame, excite and inspire us all,  because of all people they know sales lead management is revenue management.   Tweet-winners-software-all

Software and Web Application Company Professionals (as those companies pertain to sales lead management).  (See a video of the Software and Web Applications winners here.)

 Why it Matters:

Sales lead management, in all of its permeation's

is revenue management.

 We thank PointClear and Outward Media  for their sponsorship of the 40 most Inspiring Leaders in Sales Lead Management 

 This blog is supported by the generous sponsorship of ClickPoint SoftwareVanillaSoft and Goldmine CRM Software

 

Ten Inspirational Leaders in Lead Generation

Without sales lead generation, aka, demand creation, sales productivity will plummet, forecasts will be useless, inventory will sit on shelves, and corporate earnings statements will crash, all because someone decided salespeople should be able to find prospects and customers without marketing.  It happens everyday when a company president decides to cut marketing which is the same as cutting his own throat.  

We are grateful that these innovative and inspirational leaders not only create wealth for their company and clients, but go into the marketplace and teach others how to do it efficiently.  Please let these winners, and those nominated for this award know that you appreciate their leadership.    View the winner's video here.    View the complete profiles of everyone here



Tweet-winners-leadgeneration-all

Why it Matters

"It happens everyday when a company president decides

to cut marketing  which is the same as cutting his own throat."

You may click their name to see their nomination post, click their company to visit their company.

Continue reading "Ten Inspirational Leaders in Lead Generation" »


Ten Inspirational Leaders in Sales and Marketing Management

We all aspire to be leaders.  Its what we do.  And yet when someone nominates you and others vote that you are an inspirational leader, well, it just seems to mean more.   Here is  YT video about the winners.  Click on the winners names  below to read about them and click on their company.   These are the people who walk the talk in sales lead management.  

 Tweet-winners-sales-marketing-all

 You may click their name to see their nomination post, click their company to visit their company.
The top 10 voted by you in order from 1 – 11* are:

Continue reading "Ten Inspirational Leaders in Sales and Marketing Management" »


Ten Inspirational C-Level Leaders in Sales Lead Management

Inspirational leaders are people who walk the talk, believe in their cause, and place others before themselves.   We believe these ten inspirational leaders' actions inspired others to nominate and vote for them.    See the YT announcement  here.   Read about their accomplishments and what others think about them here

Tweet-winners-clevel-all

 

You may click their name to see their nomination post, click their company to visit their company.

The top 10 voted by you in order from 1 – 10 are:

Continue reading "Ten Inspirational C-Level Leaders in Sales Lead Management " »


Election Results for the ‘40 Most Inspiring Leaders in Sales Lead Management’

Banner-winners-announcedBellingham, WA - - December 15, 2015 - - The Sales Lead Management Association announced that the results are tabulated in the election of the ‘Most Inspirational Leaders in Sales Lead Management.’  Eighty-seven industry leaders were nominated in four categories. Ten leaders (in one case of a tie, eleven leaders) who received the most votes from SLMA members are winners in their respective category. A video of the winners list is viewable here.  

SLMA CEO James Obermayer said, “At the SLMA we view sales lead management as revenue management, and the leaders who take this message into the marketplace are valuable champions of the idea that when you manage leads you manage the entire revenue generating structure of B2B and B2C companies.”

The four categories and winners in the order of votes received are:

Continue reading "Election Results for the ‘40 Most Inspiring Leaders in Sales Lead Management’" »


Expert Opinion: Seven Tips for Getting the Most from Your CRM System

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This post is authored by Paul Petersen, a guest author for the SLMA.    Paul Petersen has also been interviewed on SLMA Radio and his programs here and here are some of our most listened to programs. 

Having been involved with sales & marketing systems for over 25 years – I have a few thoughts on how  CRM can be a benefit to sales in a company.

On an overall basis, CRM should help you attract the right prospects, follow up with them to track the conversion to

Continue reading "Expert Opinion: Seven Tips for Getting the Most from Your CRM System" »


40 Most Inspiring has introduced me to 87 talented leaders.

Banner-votingopen-runningout

Voting time is almost at an end for the 40 Most Inspiring Leaders in Sales Lead Management. We were flooded with votes, a lot of comments, shares and met a bunch of new members. The best part about this type of campaign is the opportunity to meet new leaders and inspiring industry speakers, mentors, CEOs, CMOs, marketing catalysts, team leaders and more. I may never have been introduced to a few of them without this campaign.

We hope you took the time to read the nominee posts in the categories that you didn't already have a favorite. If you only voted in your one category of concern, you missed some terrific opportunities to meet new people, possible connections, possible advocates, potential clients and resources. You can still read them now.

SLMA Members, this is your last opportunity to vote. If you are NOT a member, that's OK. You can take 2 minutes to join and then vote. We don't bombard our members with more than 12 emails in a year - and most are about voting and nominating for the 40 Most Inspiring and 20 Women to Watch campaigns. So don't miss this opportunity. JOIN FOR FREE, or LOGIN and VOTE -HURRY! Your candidates need you. You need to meet these other folks you haven't had a chance to see their shininess yet.

HOW TO VOTE: SLMA Members may select one candidate from each of four categories. Login and vote here:

Not a member? No biggie!
It's FREE - it's how we cut down on ballot stuffing by loving VAs and family members.

  1. 2 minutes to join here.
  2. 1 minute to validate your membership from the email sent to you - use login you just created
  3. 30 seconds to finish your profile
  4. 1-2 minutes to vote

Grab a refill on your coffee and get to it!


Is your marketing plan based on a sales lead forecast?

IStock_000075370299_Large (3)Starting January 1, if you have a calendar business year, you should have a new marketing plan with SWOT, Goals, Objectives, Strategies, and Tactics. The plan must be based on a sales forecast by product. It should state how many inquiries by product will be essential to make forecast and the sales quotas.

Each tactic should clearly state how many raw inquiries and qualified leads you will create to make forecast (if the tactic is lead gen based).

Budgets should reflect two approaches:

Continue reading "Is your marketing plan based on a sales lead forecast?" »