Tracking Revenue from SEO is what everyone CMO wants, but not everyone gets it. And by "getting it" I mean the ability to track it and prove that it actually happens.
SLMA Radio host Jim Obermayer interviews Eric Kronthal and covers:
- How he increases conversion rates by 73%.
- How to see how much traffic to a site is caused by key words.
- How to turn a website into a 24 hour a day salesperson.
- How to understand the visitors pain!
- Detecting what services are important to a visitor!
- Tracking key words from a time a person enters the word into search.
- How to give a visitor a one-to-one experience!
- Listen to a case study of results for one company.
Revenue is rallying cry for marketing, as it has been since the last recession and seems to be
About Eric Kronthal
Eric Kronthal is an experienced online marketer proficient in building custom solutions to meet online advertising and marketing objectives since 1996. Eric left PricewaterhouseCoopers' consulting services to become one of the early employees at Advertising.com (acquired by AOL) and he is credited with the launch of several industry leading online advertising solutions including Behavioral Targeting, Interactive Television advertising, and several self-service applications. Among the companies he worked with were Snap-on Tools, NASCAR, Match.com, USA Networks, H&R Block, PGA Tour, Southwest Airlines, TV Guide, and Comcast Cable.
Eric started periscopeUP in 2009 to guide marketers toward accountable Search Engine Optimization.
SEO services are just one of many offered by periscopeUP, including: Pay Per Click Search Advertising, Search Reputation Management, Display Retargeting, Web Development and Web Analytics. Regardless of the channel(s) used, periscopeUP's philosophy for increasing website conversions and leads is to optimize the marketing message for customers and prospects first and the channel or platform second. Month over month periscopeUP's analysts track, measure and report on tactics to continually improve.
Sales Lead Management Assn., Membership is Priceless: Join here for free!