ON24 Survey Finds B2B Marketers Plan to Double Down on Analytics in 2015 —
SAN FRANCISCO, March 3, 2015 /PRNewswire/ -- ON24, announced the results of its new survey of B2B marketers. It finds that enterprises and SMBs alike are driving business value from implementing analytics and are planning to increase their investment in these tools in 2015. Specifically, the results demonstrate that an overwhelming 97 percent of marketers find that using analytics has made their businesses more successful, and 87 percent of the participants said they plan to increase their spend in marketing analytics this year.
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