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March 2015

SLMA Recommendation: The COMPLETE Marketing Technology Landscape Directory in Excel

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Over 1,800 Companies in 43 Categories 

Heinz Marketing has partnered with Scott Brinker to produce in Excel a detailed directory of the 2015 Marketing Technology Landscape which you can download here. Scott Brinker annually produces the Marketing Technology Landscape Supergraphic with detailed analysis on the dynamic growth and changes in the space. Now you can have all of the companies in one complete reference directory.

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Here’s the link where you can download a copy.  

 


Kevin Thornton, Executive Vice President of VanillaSoft, joins the Sales Lead Management’s Board of Advisors

Kevin Thornton_VanillaSoftKevin Thornton, Executive Vice President of Sales and Marketing for VanillaSoft, has joined the Sales Lead Management Association’s Board of Advisors.  James Obermayer, founder of the 8,400-member organization, said “We welcome Kevin’s participation in the SLMA.  Both he and his company come with a unique perspective in that they serve the inside salesforces of thousands of companies. VanillaSoft has been an SLMA supporter for most of our existence, and we welcome Kevin’s advice and perspective.”

Thornton said, “The SLMA is a valuable platform for sales & marketing professionals. It is a content-rich resource of expert blog posts, insightful interviews and articles, and peer recognition programs, such as ‘20 Women to Watch in Sales Lead Management’ and ‘50 Most Influential People in Sales Lead Management.’ The SLMA educates and connects industry professionals, creating a positive impact on its growing global membership base.”

About Kevin Thornton

A strategic, global sales & marketing executive, Kevin’s career spans over 20 years leading sales

Continue reading "Kevin Thornton, Executive Vice President of VanillaSoft, joins the Sales Lead Management’s Board of Advisors " »


Sales Lead Management Week is October 12-16, 2015

“Sales Lead Management is Corporate Wealth Management”

450x200-2015Bellingham, WA - - March 25, 2015 - - James W. Obermayer, founder of the Sales Lead Management Association, named Oct 12-16, 2015 as Sales Lead Management Week.  Obermayer stated “Only the smartest companies with seasoned CMOs know that sales lead management is really corporate wealth management.  They know that managing sales leads drives business growth, while NOT managing sales leads contributes to a needless loss of market share.  Sales Lead Management Week is an opportunity for those who bring value to B2B and B2C companies with lead management tools to prove how they create wealth for their users.”  

 Participating in Sales Lead Management Week

This is traditionally a week for software and service companies to provide webinars, seminars, podcasts, speeches and blog entries that discuss the importance of lead follow-up and ROI reporting for lead generation.  “Managing inquiries,” Obermayer said, “is managing sales.”  This is the eighth annual Sales Lead Management Week.  This year the SLMA will host a variety of programs pertaining to sales lead management on its SLMALive Radio channel.

Why it matters!

 “Managing leads,” Obermayer said, “is managing sales...NOT managing leads contributes to a needless loss of market share.”  

 

Continue reading "Sales Lead Management Week is October 12-16, 2015" »


Increasing Your Productivity as a Business Owner

Note from SLMA Editors: MSPRadio is on the SLMALive Channel. We especially like this program. Enjoy. 

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The host is Nate Teplow from Continuum!

If you own your own business, you're a busy person. It's important to find ways to be more productive, but also make sure you're getting the rest and separation you need to be an effective business owner. This can be a lot easier said than done. On this episode of MSPradio, we speak with Scott Spiro, CEO of Computer Solutions Group, who shares his secrets on how he's been able to increase his productivity as a business owner while maintaining a healthy work-life balance. Tune in now to hear about some of Scott's successful strategies and how he's been able to leverage them to grow his managed IT services business.

You can have your own weekly or bi-weekly program on the SLMA Live Channel.  Contact the program producer Jim Obermayer at 360 933 1259 to find out how. 


SLMAReco Read ON24 Survey Finds B2B Marketers Plan to Double Down on Analytics in 2015

ON24 Survey Finds B2B Marketers Plan to Double Down on Analytics in 2015

SAN FRANCISCO, March 3, 2015 /PRNewswire/ -- ON24, announced the results of its new survey of B2B marketers. It finds that enterprises and SMBs alike are driving business value from implementing analytics and are planning to increase their investment in these tools in 2015. Specifically, the results demonstrate that an overwhelming 97 percent of marketers find that using analytics has made their businesses more successful, and 87 percent of the participants said they plan to increase their spend in marketing analytics this year.