Previous month:
December 2014
Next month:
February 2015

January 2015

Cartoon: A cartoon for the marketing automation user!

Are marketing touches meaningful or just meaningless content delivered to fill the lead nurturing pipeline?  How much thinking goes into what is sent to the person inquiring?  Does marketing think or grab content to stuff the opening?  Is the person getting what they need or just something marketing has available to fill space and content quotas? 

Think about the inquirer and what they need to make a decision. 

20130114-autotouch (1)


Validar Joins SLMA as A Hi-Visibility Sponsor

The Sales Lead Management Association (SLMA) announced that Validar, Inc. is a Hi-Visibility Sponsor for the association in 2015.  “Validar’s software and services,” said James Obermayer, SLMA CEO, “provide users with qualified trade show and event leads; this is not possible if users rent the simple systems available from trade show organizers.  We are honored to have them repeat as an SLMA sponsor.”

Validar CEO, Victor Kippes, said “SLMA is a great resource for both networking and content. They definitely have a good understanding of the B2B lead management space, and I find their site and service very valuable.” 

 About Validar:  Turning Corporate Events and Trade Shows into Better Business

Continue reading "Validar Joins SLMA as A Hi-Visibility Sponsor" »


Spear Marketing Group Joins SLMA as a Hi-Visibility Sponsor

James Obermayer, CEO of the Sales Lead Management Association (SLMA) announced that Spear Marketing Group has joined the SLMA as a sponsor for 2015.  Obermayer said “We welcome Spear Marketing Group as an SLMA sponsor on behalf of our 8,450 worldwide members. Spear is an experienced, full-service B2B demand generation agency with an extensive track record of helping  B2B technology companies optimize every stage of the lead lifecycle: lead generation, lead management, and customer marketing.”

 “We’re proud to be a sponsor of the Sales Lead Management Association this year,” commented Howard Sewell, Spear President.  “In our work with clients, we see every day how quickly the right lead management programs, processes, and technology can impact bottom line results.  In a small way, we hope our sponsorship of the work that the SLMA is doing will help continue to spread the word about this important business discipline.”

 About Spear Marketing Group

Continue reading "Spear Marketing Group Joins SLMA as a Hi-Visibility Sponsor" »


Sales Lead Management Association Opens Nominations for “20 Women to Watch in Sales Lead Management in 2015“

The SLMA is accepting nominations for this year’s “SLMA 20 Women to Watch in Sales Lead Management” recognition program.  Nominations, accepted until midnight on February 28, 2015, are for women working in marketing for B2B and B2C companies, as well as for ERP and CRM software, marketing automation software, telemarketing, digital lead generation, direct marketing, database, and sales lead management firms. This is the fifth year for the recognition program.

Continue reading "Sales Lead Management Association Opens Nominations for “20 Women to Watch in Sales Lead Management in 2015“" »


Pipeliner CRM Joins SLMA as Sponsor

200x200-pipelinerThe Sales Lead Management Association (SLMA) announced that Pipeliner CRM, has become a sponsor for the SLMA for 2015.  SLMA CEO James Obermayer said “We welcome such a strong contender in the CRM space as a sponsor of the SLMA.  Pipeliner CRM is a world-wide offering and has one of the most modern and convenient interfaces for the salespeople it serves.”

Nikolaus Kimla, CEO of Pipeliner CRM said, “We are proud to sponsor SLMA because we share an

Continue reading "Pipeliner CRM Joins SLMA as Sponsor" »


Listen While You Work: SLMA Radio Highlights Most Listened to Radio Programs of 2014

Slma-recommended-187
Sales Lead Management Association on the SLMA Channel, named the 14 most-listened-to shows for 2014.  James Obermayer, producer for SLMA Radio, said “Of the 70 shows broadcast in 2014, fourteen made the list of the most-listened-to shows with over 500 listeners.
 
Top SLMA Radio shows of 2014 follow.  Press the green arrow to play a particular show. 
 
 

Continue reading "Listen While You Work: SLMA Radio Highlights Most Listened to Radio Programs of 2014" »


Direct Marketing Partners Joins SLMA as Sponsor

200x200-dirmkt-ani5The Sales Lead Management Association (SLMA) CEO James Obermayer announced that Direct Marketing Partners (DMP) has become an important sponsor for the SLMA for 2015.  Obermayer said, ”DMP has been ahead of its time for many years in using its multi-channel call center, marketing automation and sophisticated analytics to increase sales for its clients.  Direct Marketing Partners has been a leader in discussing and championing sales lead management as a way to increase sales in a predicable manner.”

Debra da Costa, President of Direct Marketing Partners said, “The SLMA speaks the same language

Continue reading "Direct Marketing Partners Joins SLMA as Sponsor " »