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June 2014
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August 2014

July 2014

How “good enough” is infecting Marketing

“Every success is built on the ability to do better than ‘good enough’”

Successful marketers - - those who create programs that generate revenue and prove ROI - - don’t believe in the philosophy of “that’s good enough.”

IStock_000012221449Small (1) The ‘good enough’ syndrome is infecting marketing departments, and it leads to:

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Authenticity without filters can just be mean and unprofessional

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Sticks and stones can still leave quite a sting for a long time later.

We are all taught that adage "honesty is the best policy" from a very young age - partly because it somewhat rhymes. Further definition to "honesty" needs to be given. We can be honest in admitting mistakes - rather than denying them. We can give an honest opinion on a topic or product. This does not mean abandon all courteous filters. How many times lately have you read or heard about being "authentic" and "genuine?" I purposely use the big air quotes here because these words are being tossed around by many as an excuse to blather on about their flaws, dirty laundry and heavily biased, rude opinions on anything, everything and everyone. The words are so over-used that in some of my circles we have put a moratorium on the words to stop the misuse.

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