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June 2014

May 2014

What the heck are those SLMA people up to now? Internet Radio of course! Listen While You Work

Do you want to be the expert and a thought-leader in your industry?  If the answer is yes, you can use SLMALive's B2B internet radio network to host your own radio program!  Your program will reach thousands of decision makers more cost effectively than virtually any other lead generation tactic.  IStock_000026068499Small

You can also have commercials on other programs to influence thousands of listeners/pre-buyers per month.  The program will reach listeners at work, through your website, by subscriptions to iTunes, via your blog, or newsletter, and even through an email blast. The cost per listener from these combined sources can be $.45 cents to a $1 per listener.    

 SLMALive is an internet radio channel dedicated to broadcasting programs devoted to the subjects of marketing, sales and vertical industry subjects. The programs on our network create multiple reusable content for the program owners. 

Internet Radio is Different

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Listen While You Work: Interview with Selling Power Founder, Gerhard Gschwandter

While attending Sales 2.0,  took a few minutes to discuss Sales 2.0 with Selling Power Founder Gerhard Gschwandtner about the conference and the state of the sales profession from his perspective.   Gerhard is a thoughtful expert on selling and there are few people he doesn’t know in the selling profession, and even less he doesn’t know about selling. 

 

About Gerhard Gschwandtner

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Job Description: Marketing Operations Manager

Sign_wText_200The position of marketing operations manager is surfacing with increased urgency in companies large enough to afford this indispensable position. Granted it is the company that is spending large on lead generation and relies on technology to give them a leg up on the competition that understands the need for this position.  This is our interpretation of the job, give us your thoughts and we'll expand the description.  

Why it’s important:

Marketing cannot be held hostage to an IT department that doesn’t understand or care about Marketing’s mission; it needs a marketing operations manager with a vested interest in the outcome.

 Marketing Operations Manager Job Summary

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