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April 2014

Part 3: Want to know why sales are down? The Last of the Fifty-Six Reasons for Sales Leakage!

This is the last of the sales leakage issues, at least in this grouping.  There are more, but this is enough to use as a check list.  

33. Do you know the customers buying process? How does your customer buy? What are their steps? How many "touches" do they require to be comfortable enough to sign the PO? Do your processes match their steps? Are you in sync or out of sync with their processes to buy your product?

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Growing Your Biz Presence on #GooglePlus, aka Google+

This is a recap of a Hangout on Air featuring Those4Girls, Stephan Hovnanian, owner of Shovi Websites and SLMA Online Marketing Director, Susan Finch. The discussion covered these points:

  • Why is it important to have a presence specifically on G+?
  • What are the most efficient best practices for your Business Page?
  • What resources are out there to help me build a solid reputation on G+?
  • How do I set myself apart from the crowd in a busy, content filled platform?

NINJA TIP: On all social media venues that have taglines, statements - if you are preparing to attend an event - mention it there, if you are speaking, have a booth - mention it so that when people connect with you ahead of time they know they have the right "YOU."

Stephan has a weekly show: Google+ Business Spotlight - how businesses are using Google+. He's written a couple of books on various topics on Google. Time to make it a bigger part of your web footprint.

 Google+ is one more tool to increase your reach, your authority, your reputation through true engagement. This is a more collaborative environment.

Why is a presence on Google+ important?

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Part 2: Want to know why sales are down? Fifty-Six Reasons for Sales Leakage!

If you've read Part 1 you have some feeling of the sales leakage problems that stalk every company. Here we have another 16, with the last 24 to follow tomorrow.  

Chalkboard-16-32

16. Is there fiction between sales and marketing? It is supposed to be a team, these marketing and sales folks. If there is anger and frustration between the groups, if their goals are not the same, either get them working on the same team or fire the department heads so you can form new teams.

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Don’t Be Short-Sighted with your Website Marketing Strategy:The Value of Multiple POAs

Guest Blogger:  Scott Buresh Buresh-high-res

Many website owners now realize that actively steering visitors toward a clear POA (point-of-action) on their site is critical for increasing the website

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