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REVTalks: The Revenue Marketing Summit: The Journey Begins January 27, 2014

What is REVTalks? Slma-recommended-125x125

The SLMA Management strongly recommends that every CMO should attend this program.  The cost is pocket change, the expected results on attendees is immense.  

Revenue Marketing is the strategy that transforms marketing from a cost center to a revenue center.

 On January 27, 20134, four hundred marketing executives will gather to discuss, listen to and share the innovative, inventive and transformational ideas affecting Revenue Marketing today – all in a Ted Talks style.

Register Now

The role of the CMO is transforming before our eyes. The focus is now on driving revenue and delivering ROI. The Pedowitz Group calls this Revenue Marketing and smart CMOs know this can be accomplished with new technologies, new processes and a new definition of the role of marketing in the revenue equation. This influential and powerful group of executive marketers will inspire and form the thinking and the spending for Revenue Marketers around the globe.

 REVTalks: The Revenue Marketing Summit - Early Bird Price of $399 - Register by December 31, 2013

 Monday, January 27, 2014 8:00 AM - 5:30 PM (Pacific Time)

 San Francisco Marriott Marquis

780 Mission Street
San Francisco, 94103
United States
1-415-896-1600

Event Details

 Phone: 9196338417

 Lodging Information:  San Francisco Marriott Marquis

 Agenda

 There are six tracks:

 You are an Agent of Change

 This track will share practical advice on key elements of change you are charged with leading once you begin the path to revenue.

 Sales & Marketing Alignment

 During REVTalks we share insights into why this alignment is critical and best practices for how to achieve it.

 New Organization and Skillset

 We share why Revenue Marketing requires a new organization structure and a new skillset on your team and how to achieve both.

 Strategy to Execution

 We tackle the issue of how to go from strategy to practical execution that will deliver a revenue result.

 ROI/Analytics

 This track explores the role of data and technology as the foundation for Revenue Marketing success.

 Going Global

 We will discuss the unique elements of a global deployment and the value of consolidated global best practices.

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