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November 2013

Voting Ends November 30 for '50 Most Influential People in Sales Lead Management'

IStock_000016351813SmallHave you voted yet for the individuals you believe are the most influential people in sales lead management?

By going to the Sales Lead Management Association site (members only voting, membership is free), you can vote for up to three people as those most deserving to be one of the 50 for 2013.

Who is on this list that deserves your vote?

The list of nominees is below:

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From David Rabb: Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Friday, November 22, 2013

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

David Raab Associates Blog

 I spent the early part of this week at Salesforce.com’s annual Dreamforce conference. Here are my observations.

The big news was for geeks. The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications. It is apparently a major technical accomplishment and at least one of my technical friends was hugely impressed. But I can’t say I personally found it all that exciting. Perhaps we’ve reached the point where we expect technology to do pretty much everything, so the line between what's already available and what's new is only visible to experts.  Any way you slice it, focusing on platform technology is much less exciting than last year's vision of "social enterprise".

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Rise of the Revenue Marketer


Rise-of-the-revenue-marketer-by-debbie-qaqish

Author: Debbie Qaqish

Amazon: 4.9 out of 5 stars. See all reviews (7 customer reviews)
Kindle Price: $3.95, Hardcover $19.95, Barnes & Noble $3.95.

Five-Star Review on Amazon. I tried to leave a review on Barnes & Noble, but it was impossible.

Length: 228 pages. Publisher: BookLogix; 1st edition (October 22, 2013)

This is the best marketing book I have read. Ever. Period (real period). Written by Debbie Qaqish, there are ten chapters with contributions from 24 business-to-business marketers, not consultants. Launching with the question, “What are you going to do about revenue?” Debbie takes us on a journey to prove that, with will, there is payoff for marketers and their companies. The times they are a-changing in marketing, and Qaqish is on the forefront of those who know that marketing creates wealth and that there are now systems to prove it. This is not a book that holds all of its central ideas in the first 50 pages, while the other 168 pages exist to make the publisher happy. You have to read it all. With the quotes from 24 marketers, it’s a fast read that will hang with you for your career.

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