Association Encourages Industry to Manage & Measure Lead Generation
LOS ANGELES, CA - - August 12, 2012- - James W. Obermayer, executive director of the Sales Lead Management Association(SLMA), today designated the week of October 21-25, 2013 as the sixth annual Sales Lead Management Week. Obermayer said "Sales leads are the life blood of most organizations and yet, in spite of the billions of dollars spent on lead generation, lead management is assumed to be handled by buying a CRM system. And yet, even though 80% of companies have a CRM system, lead follow-up is in the low double digits. This is what sales lead management week is all about - - bringing attention to the massive management failure that wastes B2B and B2C company resources."
SLMA Challenges Corporations
Ron Goodman, SLMA's VP of business development, said "This is the week for software and service companies to host webinars, seminars, podcasts, speeches and blog entries on the importance of sales lead follow-up and ROI reporting. This year SLMA will host a special edition of its Thought Leadership Webinar series to spotlight best practices. This series is hosted by Frank Jamieson of Applied DM Research sponsored by eTrigue and NETPROSPEX."
About the Sales Lead Management Association
The Sales Lead Management Association was founded in 2007. Membership is free. The association serves 6,400 members of the worldwide sales lead management community. A privately held organization, SLMA has a diversified business model with revenues coming from sponsors, software reviews, display advertising, SLMA Radio, newsletter advertising, sponsored cartoons, and industry leader links.