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August 2012

July 2012

SLMA Radio: August 2 Carlos Hidalgo, Executive Director of the Marketing Automation Institute

image from slma.podbean.comSLMA Radio host Jim Obermayer has asked Carlos to make an unbiased presentation to the membership (and visitors) on the subject of: Why Marketing Automation?  Facts, Figures and Cost!

SLMA Interviewed Carlos Hidalgo, Executive Director of the Marketing Automation Institute.

Listen Now: Standard Podcasts [00:53:00m]:  | Download | Embeddable Player

About the MAI: The MAI is a Community for All Things Marketing Automation

The Marketing Automation Institute (MAI) is the community for marketing automation end users who want to maximize the ROI from their marketing automation investment. The MAI provides the highest level of vendor-agnostic curriculum, training and certification, as well as opportunities for automation professionals to network, advance in their career and learn from their peers and industry leaders.

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SLMA Radio: Hank Blank, Networking Guru talks about REAL Networking

image from slma.podbean.comHank Blank is one of those people that when you read his writing, you are drawn into to an interesting, sincere, and affable man.  You WANT to know him, call him a colleague, mentor, and friend. But he doesn't take those classifications lightly. He's a true networker and teaches about networking through articles, speaking engagements and training sessions. He's not a guest to miss!  The second half of the program Jim turned the microphone over to Hank - start taking notes!  Invaluable information  - truly.

Listen Now: Standard Podcasts [00:50:14m]:  | Download | Embeddable Player

Some of the highlights include:

"It was about building networks and relationships. People make a mistake by thinking networking is going to an event. It's an attitude of engagement. If you engage with all of your encounters, you'll have a much richer life. You see people on their crackberries, zombies, walking into walls and other

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BuyerZone and LeadsCouncil: The State of B2B Lead Generation 2012 Results

BuyerZone and the LeadsCouncil recently published "The State of B2B Lead Generation 2012." We are impressed with the 19-page survey results, available in depth by clicking here or accessing the survey on the SLMA website in the research section (requires login for B2B Articles and Whitepapers).

We show some results here, with our editorial remarks, which are not part of the finished survey results.

Who’s using CRM and what are they using?

• 56% of survey respondents are using some sort of CRM system. SLMA: This number appears low, unless respondents are more representative of small business (which appears to be the case).
• 78%, with three or more marketing people on their team, report using a CRM system. SLMA: Marketing often drives CRM implementation.
• 24% of respondents don’t know the definition of CRM. SLMA: This is scary!
• Of the systems being used, SalesForce leads the pack with a 21% usage number. SLMA: Surprisingly low, but BuyerZone also quoted Forbes’ report as saying that SalesForce had only 15% of the market.
• Other systems in use include ACT! with 16%, Goldmine, Tigerpaw, and in-house systems.
• 31% are still using Excel. SLMA: this doesn’t surprise us, but it shows that after 25 years of CRM (or lesser versions) and we’ve still got nearly a third of businesses using Excel. Go figure! The cost of a web-based CRM system today is a rounding error for most companies.

Marketing Automation?

 • 87% of those surveyed don’t use a marketing automation system. SLMA: this is in line with what the MA companies report.

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SLMA Radio: Lisa Cramer, President of LeadLife Solutions

image from slma.podbean.comPaul Roberts, of SLMA Radio interviewed Lisa and asked her:

  • Why companies currently losing revenue by not paying attention to their website visitors?
  • What percentage of prospects that LeadLife speaks with still have legacy marketing and sales processes?
  • What impact does this have on their sales/marketing effectiveness?
  • When companies do employ some type of consultation or solution to help with their sales and marketing efforts – like marketing automation – what are some of the top reasons such attempts fail to improve the bottom line?

Listen Now:  Standard Podcasts [01:05:02m]: Download | Embeddable Player

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