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December 2011

November 2011

Why do some people have to pee on an electric fence before they learn?

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Will Rogers said, “There are three kinds of men: The ones that learn by reading, the few who learn by observation. The rest of them have to pee on the electric fence for themselves.”

So I ask, why do marketers, in spite of irrefutable evidence have to learn in the most painful way that there is a predictable return on investment for lead generation programs?

Some marketers run marketing programs without an attempt at an ROI and get burned when management wakes up and asks for them to prove the return on investment. And yet there is a plethora of information on how to prove the ROI.

(Image from iStockphoto.com)

Click here and see what Silverpop has to say in their white paper entitled: Show How Marketing Makes Money: A 5-Step Plan for Proving ROI.

Not enough proof for you? Try reading “Ways to Prove the ROI for Sales Inquiries” from Go-To-Market Strategies. 

Want something about social media? Try these case studies: “10 case studies that prove the ROI of Social Media” from Lauren Fisher of Simply Zesty.

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Voting is Open for the ‘50 Most Influential People in Sales Lead Management’ View the list here!

The Sales Lead Management Association (SLMA), announced that it has opened its virtual voting booth to determine the 50 most influential people in the field of sales lead management for 2011. This is the third year for this election.

Vote Now!

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SLMA co-founder Susan Campanale said, “Members and non-members may vote for nominees and the results will be published on December 5th, 2011. Voters may cast votes for up to three nominees; duplicates are not allowed. The voting booth closes November 30th.


Ardath Albee - Marketing Interactions

Lisa Arthur - Aprimo

Trish Bertuzzi - The Bridge Group

Karla Blalock - PointClear

Michael A. Brown - Business to Business by Phone / BtoBEngage

Continue reading "Voting is Open for the ‘50 Most Influential People in Sales Lead Management’ View the list here!" »