August 26th SLAM Radio – Interviews Eloqua’s CEO Joseph Payne and CEO Mac McIntosh of Mac McIntosh, Inc.
Today, August 26th at 5 PM PST, SLMA Radio host Will Crist provides news coverage on sales lead management and interviews with Eloqua’s Joseph Payne and sales lead expert Mac McIntosh. Some of the questions we will cover include:
From Joseph Payne
-What does Eloqua mean when it says it can deliver Sales Intelligently and Measure Everything?
-What is the biggest challenge facing CMO’s today?
-Why should a company president care about using a marketing automation process?
-Can Eloqua make life more predictable for a Sales Manager? How?
-Are there industry segments which have had more success with marketing automation than others?
-Who do you look up to for leadership?
From Mac McIntosh
-Who do you look up to as a leader in B2B Marketing?
-I have to ask for some advice: A CMO says the salespeople for his company are not following up on the sales inquiries she gives them. What advice can you give her to change that?
-Some more advice please: A CFO has unusual power in a company and doesn’t believe in creating sales leads. How do you change his mind?
-What is the best lead generating vehicle today for B2B companies in this down marketplace?
-What is the biggest mistake companies make in managing sales leads?
-What advice do you give CMO’s about measuring the ROI for marketing?
Tune in at 5 PM PST