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What Kirk the Handyman and his Stranded-On-A-Deserted-Island Tool has to do with Marketing!

“What’s that tool,” I asked Kirk the handyman as he was packing up to leave my house.  “That," He said, pointing to a tool nestled in a red box, "Is my Stranded-on-a-Deserted-Island Tool.”

“Ok," I bit, “What do you mean?”  

Pointing to the barrel shaped reciprocating saw with a handle on one end and an area at the other end to hold one of the many specialized saw blades, he said, “That’s the one tool I’d need, out of everything in my truck, if I was stranded on a deserted island and had only one tool. This thing does everything!”

With a couple of brief affectionate pats to the barrel (something I reserve for our Collie, Darby), he closed the box which held his Stranded-on-a-Deserted-Island-Tool and smiled. 

“Do you want to leave it here until Monday," I asked?” 

“Nope” he said, “I’ll leave the compressor and other stuff,  but the Deserted-Island-Tool goes with me.”

So I got to thinking as he drove off, (yes, I know, I have to get a life, but beyond that), I ask you, “If you as a marketer are stranded on a deserted marketing island, what is the one tool that you could not do without?”

Out of all the tools at your disposal, what tool makes you as good as Kirk on your job and without it, you would be lost?  Be specific in your explanation.  Wax poetically. 

PS
Skip the cracks about how you've been on a deserted marketing island for years and you're trying to to get off the island.  I understand that part.   Ok, vent if you must.

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