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Sales & Marketing Management and the SLMA Partner on a New Business Social Networking Site for the Industry

New York (January 19, 2010)—In partnership with the Sales Lead Management Association (SLMA), Sales & Marketing Management (SMM) launched SMMConnect.com, a new social media and networking community exclusively geared toward sales and marketing professionals.

Registration is open to everyone—sales and marketing executives and association members, students, and suppliers—and is completely free. Members are encouraged to create their own profiles; network and find mentors; form discussion or chat groups; share content and best practices; take part in and/or present educational Webcasts, including those from SMM and the SLMA; and download exclusive research, case studies, white papers, event handouts, and articles from SMM, the SLMA, and other industry experts.

The site also features exclusive complimentary online training tools and other widgets that can be customized for member organizations, as well as SMM Rewards Exchange, powered by CorporateRewardsXchange.com, which offers prices below major retailers’ from leading brands for sales performance rewards, engagement and motivation solutions, and business gifts.

"SMM is pleased to partner with the SLMA to bring SMMConnect.com to the sales and marketing community," said Joyceann Cooney-Garippa, SMM’s group publisher and show director. "There’s no question social networking is big and here to stay. We took the lead by leveraging this explosive phenomenon along with our 92 years of expertise to launch a sales and marketing-focused professional network for the optimal benefit of our members and advertisers alike. We’re thrilled to see the network take off!"

"We are excited to join forces with SMM and SMMConnect.com because sales lead management is inseparable from marketing," said James W. Obermayer, SLMA’s executive director. "SMMConnect.com is not only perfect for our panel of experts and members to broaden their networks and to develop professionally through peer-to-peer learning, it is also a great opportunity for the SLMA to further accomplish its mission of helping companies implement best-in-class sales lead management processes and procedures for a competitive advantage and more predictable revenues."

About Sales & Marketing Management

Sales & Marketing Management is the leading authority for executives in the sales and marketing field. In every white paper, along with its Website, Webcasts,

e-newsletter, broadcasts, business social network, and more, readers have easy access to the most relevant trends, strategies, exclusive research, expert voices, and cutting-edge case studies designed to help them sell more, manage better, and market smarter. Sales & Marketing Management is published by Nielsen Business Media, a part of The Nielsen Company, a global information and media company.

About the Sales Lead Management Association

The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads

CONTACT:

Marisa Grimes   646-654-5759  marisa.grimes@nielsen.com

Sue Campanale  714-637-6989   scampanale@salesleadmgmtassn.com

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