Just Got an email from DMNews (White Paper of the Day- April 10th) on this topic. Looks Great.

Learn why the future is real-time online lead scoring  from Bloor Research

Real-time online sales lead scoring is a strategic lever in online media planning and management, enabling users to improve the effectiveness of their online lead generation program.

In this white paper you'll learn about:

• The business value gained from real-time online lead scoring
• Improving sales pipeline management and forecasting
• Improving returns from Cost-Per-Lead supplier investments
• How the lead scoring process works

Click here or copy and paste:

http://www.ebureau.com/bloor/?id=dmnewsbanner0409