James W. Obermayer, executive director of the Sales Lead Management Association, welcomes Dan McDade president of PointClear to the Advisory Board of the Sales Lead Management Association (SLMA).
McDade founded PointClear in 1997 to provide prospect development services to companies with complex sales processes. He has developed innovative strategies that drive revenue for PointClear clients nationwide.
"The SLMA’s goal is to help member companies become more successful in the critical business process of managing sales leads," said SLMA Executive Director James W. Obermayer. "Dan brings a wealth of experience in this area to our organization and we look forward to adding his expert insight and vision to our advisory team."
"In our current challenging economic environment, effective lead generation and lead management practices are now more critical than ever," said McDade. "SLMA is a valuable resource that provides education and support to help companies instill best practices and improve their returns on sales and marketing investments."
Prior to PointClear, McDade was president of UST, The Business Marketing Group, a high-tech marketing services firm with such clients as Sun Microsystems, Oracle and SAP. He also served as an independent consultant providing direct marketing, telemarketing and new business development services, working with such companies as Sears, Exxon, R.J. Reynolds and The Ritz-Carlton. McDade’s background also includes ten years in the direct mail catalog business. As vice president of marketing with Jackson & Perkins, he ran what was at the time the seventeenth largest direct mail company in the United States.
McDade is also a member of the Technology Association of Georgia (TAG), and serves on the boards of the Atlanta chapter of the American Electronics Association, the Business and Technology Alliance, and TAG Marketing.
Headquartered in Norcross, Ga., PointClear, the prospect development firm, provides solutions that fill client forecasts, not just their pipelines. PointClear's expert sales and marketing professionals provide clients with forecastable sales opportunities, actionable market intelligence and effective market coverage. For more information about PointClear's products and services, go to http://www.pointclear.com.