Previous month:
October 2008
Next month:
December 2008

November 2008

Does email based inquiry nurturing work?

On the Sales Lead Management Association Linkedin Group I asked the following questions. We have some very spirited responses.

"The evidence is mounting that programs such as Eloqua’s drive up sales. What other programs does the membership use that can push up sales? Anyone care to share a percentage increase in sales with these nurture engines?"

We heard from Matthew A. Morelli of Leads360, Michael Brown from Business to Business by Phone, Tuck Mixon of Trinity Marketing Systems and Roy Porter of Porter Direct Marketing. For their comments join the SLMA Linkedin Group or answer the question here. The vendors say these programs give extraordinary results. What do you think?