National Sales Lead Management Week is June 9-13th and it is just a month away.

Many companies are reporting that they will hold seminars and webinars during this week. Firstwave Technologies, Inc just sent me an email about a webinar they are hosting on Lead Nurturing & Scoring, June 11th, during National Sales Lead Management Week. They are stepping up and walking the talk. Depending on who you are, you can do a lot.

If you are a B2B or B2C Marketer…

What you will be doing during this week to highlight your own work in the field of sales lead management? Will you get the best reports from your CRM system that proves how much wealth you create for your company? Will you write an article, host a webinar, train your salespeople on lead follow-up, and talk to your agency about ROI reporting? The only way to prove the wealth you create for your company is to manage inquiries, report on the results, and take the credit.

If You Are A CRM Company…

What will you do to help your customers prove the ROI for the marketing dollars they put at risk? What white papers and articles have you published? What are you doing to help them spend their corporate dollars in the most efficient manner to drive sales? How can you train your marketing customers to use your campaign module to the max? How can you help their salespeople to improve inquiry follow-up? I know you’re trying, but try harder, do something different during Sales Lead Management Week.

If you are an Agency

Are you having meetings with your clients to discuss ROI reporting for the campaigns you create for them? Have you asked your clients for reports showing the raw inquiry cost and the closed lead cost? What about total sales from your campaign? You create wealth with every dollar they spend with you, are you proving it? You deserve the credit. Prove it.

National Sales Lead Management Week is a unique time to stand up and be counted. Are you up to it? Do something June 9-13th.

Visit the Sales Lead Management Association Web site for more information on National Sales Lead Management Week.

James W. Obermayer
Sales Lead Management Association