ATLANTA (March 11, 2008) – Sales and marketing services firm PointClear, LLC, announced today that it has completed 50,000 dispositions with targeted prospects on behalf of its client CenterBeam, a leading provider of outsourced IT services. PointClear delivers high quality sales opportunities, effective and efficient market coverage and actionable market intelligence to help companies increase revenue.
The 50,000 detailed conversations, conducted with targeted CFOs of mid-sized businesses, generated over 2,000 qualified leads that were passed to CenterBeam sales representatives. Leads developed by PointClear have ultimately converted into millions of dollars in closed business.
“Over 50 percent of our closed new business has come from PointClear leads, with the dollar value of those deals typically twice that of any other lead generation programs we’ve used,” said Kirstin Burke, Vice President of Corporate Communications at CenterBeam. “Our program results and the strong ongoing relationship we’ve developed with PointClear are indicative of their value as a service provider and strategic business partner.”
“PointClear programs have resulted in a 12:1 ROI for CenterBeam to date,” confirmed Dan McDade, President of PointClear. “We’re proud of the important milestone we’ve reached and the success we’ve had in helping CenterBeam to identify and cultivate their higher-value prospects and drive revenue. At the end of the day, our goal is bringing the right message to the right prospects at the right time, and getting them to engage further in CenterBeam’s sales process.”
CenterBeam provides a portfolio of superior, managed IT services that deliver compelling economics and value-add to the midsized market. Its sales efforts are focused on reaching CFOs in target organizations and offering them a persuasive value proposition for CenterBeam services that drives action. PointClear business development associates help CenterBeam identify the top prospects across its core industries, and reach CFOs who are typically on tight schedules and difficult to contact.
PointClear qualifies and prioritizes leads while establishing communication through a variety of “multi-touch” methods – telephone, voicemail, email and direct-mailers – that help build familiarity with Centerbeam services over time. PointClear associates are highly knowledgeable and work as a seamless extension of the CenterBeam sales team, building rapport with the prospect until he or she is ready to engage in an actual phone conversation or face-to-face meeting with a CenterBeam sales representative.
CenterBeam initially signed up for a three-month pilot program with PointClear in August 2003. Since then, it has continued to work with PointClear for ongoing sales lead qualification and management programs.
Over the course of the relationship, CenterBeam has participated in PointClear webinars and seminars that help other B2B companies improve their lead generation and business development practices. “We’ve found something very good in PointClear and we’ve been happy to share the success of our programs with other companies seeking similar accelerated results,” said CenterBeam’s Kirstin Burke. “We feel that strongly about what they do and just as important, how they do it.”
PointClear has also been named Partner of Year by CenterBeam for the past four consecutive years.
About CenterBeam, Inc.
CenterBeam, Inc. is an award-winning North American-based IT managed services company that delivers more than 140,000 daily services in a SaaS architecture for mid-sized clients with end users working in forty-five countries across six continents. Founded in 1999, CenterBeam pioneered the application of quality management techniques to IT and currently earns a 100% client satisfaction rating as measured by Quality Resource Associates. CenterBeam is headquartered in San Jose, California and can be reached at (408) 750-0500 or www.centerbeam.com.
About PointClear
Headquartered in Norcross, Ga., PointClear, the sales and marketing services firm, provides Sales Lead Management solutions that fill client forecasts, not just their pipelines. PointClear's expert sales and marketing professionals provide clients with forecastable sales opportunities, actionable market intelligence and effective market coverage. For more information about PointClear's products and services, go to www.pointclear.com.
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