What Can You Do For Sales Lead Management Week?
As short time ago, an agency friend of mine said, "I like the idea of a week devoted to spotlighting how sales leads are managed; what can I do? I sent him this list. The idea behind this week is that Marketing Managers, Sales Lead Managers, Communications Managers, agencies, and vendors can show how they create wealth through better sales lead management practices.
A few things you could do are:
1. Articles in your newsletter about managing sales leads.
2. An article (still have some time) in other publications.
3. Your Blog. Brag about the wealth you or your agency has created.
4. Have a seminar (live).
5. Give a speech during this week (June 9-13th) or earlier on this subject.
6. Have a webinar, during this week, or in May.
7. Introduce a new product tied to managing responses.
8. Produce a case study.
9. Do a podcast.
10. Encourage your clients to prove the value of their inquiries and leads.
11. Create reports for senior management on the results of inquiries you have generated.
12. Contribute articles to the SLMA.
13. Send your press releases to the SLMA.
14. Add articles and an announcement on your site about the National Sales Lead Week.
15. Billboards.
16. Bumper Stickers: "It’s never too late to do what you should have done: follow up your sales leads."
17. Download the SLMA member logo for your site: www.salesleadmgmtassn.com/memberlogo.htm
18. Associations should have Inquiry Management Topics for their monthly meeting.
19. Corporations: Speak to your salespeople about sales lead follow-up.
20. Agencies: Speak to your clients about reports that prove the wealth you are creating.
21. Oh yes, join the SLMA.
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