Nominations for “20 Women to Watch in Business 2017” Opened by the SLMA

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Lynden, WA - - January 19, 2017 - -
James Obermayer of The Sales Lead Management Association (SLMA) announced that the 8000 member organization is accepting nominations for this year’s “20 Women to Watch in Business” recognition program.  Nominations, accepted until midnight on Monday, February 28, 2017, are for women working in all areas of management for business-to-business (B2B) and business-to-consumer (B2C) companies.  Nominations are encouraged for c-level executives and women in sales and marketing management. 

The SLMA also asks for nominations from vendor companies such  as marketing automation software, digital lead generation, direct marketing agencies, traditional branding agencies, enterprise resource planning, customer relationship management software, telemarketing and database companies, and sales lead management firms. This is the seventh year for SLMA’s recognition program.

SLMA members (membership is free) and non-members are encouraged to nominate women leaders.  From the nominations, twenty will be selected as the “SLMA 20 Women to Watch in Business 2017.”   Winners, chosen by a panel of independent judges, will be announced on Friday, April 3, 2017 at 8 a.m. PST. 

Author, podcaster and partner at The Pedowitz Group, Debbie Qaqish said, “Today’s successful women marketing leaders are making a measurable revenue impact on their organizations.  They have earned their seat at the executive table and are role models for the next generation.  Organizations like SLMA that recognize the value these women bring are beacons of light, encouraging women to own their power and lead the global workforce of the future.”

Liz Sophia,  three-time winner of the “20 Women to Watch” said,  “Kudos to the SLMA for doing such a phenomenal job showcasing female leaders in sales lead management. Being named a Top 20 Woman to Watch was an incredible honor. I am deeply humbled to be recognized in the same category with these amazingly talented women.” 

Nominees are judged on their contributions as leaders in B2B and B2C companies.  Qualifications, such as book and article authorship, board positions, and speaking on behalf of the subjects of sales lead management, marketing management and ROI, and sales management are taken into account.  This program is not a popularity contest, it is a judged event.      

Nominations for the “20 Women to Watch in Business 2017” are being accepted here.  

 About the Sales Lead Management Association

The SLMA has 8,000 worldwide members, and its website includes 300-plus articles from 60 industry authors.  Activities throughout the year include a popular and ‘opinionated’ blog, recognition for the ‘20 Women to Watch in Business,’ and recognition of the ‘40 Inspirational Leaders in Sales Lead Management.’  There is also the SLMALive Radio Program, currently with 353 episodes and 87,600 listeners. SLMA Radio is one of seven marketing and sales shows for at-work listeners on the Funnel Radio Channel.  For more information about SLMA call Sue Campanale at (360) 933-1259. The SLMA is a division of the Funnel Media Group.   


Do you really understand your Customer? Don Gregory said most often the answer is no. SalesPipline Radio with Matt Heinz

High-level trends and intimacy of insight.

Don Gregory of OnTarget Consulting + Research is a guest on Sales Pipeline Radio with Matt Heinz.

Some of the points covered are:

  • The importance of gathering market insights and marketing intelligence
  • Doing research to understand what the markets are interested in
  • The importance of having those insights at the front of the process to guide and help navigate product development, message development

Episode-card-250-don-gregoryMatt Heinz asked, "Why is it so important to make sure you are approaching this research right? Maybe a different way of asking that is went it is sometimes dangerous to have company insiders do their own research?"

Don responded with, "Their bias to start with. And they don’t know that many… I do the research completely inside and go out I bring a natural bias to me, with me as I do that investigation. And the rigor has to be impartial and has to be neutral. When I am looking for an answer to a question, I have to have integrity in process and in actions to make sure that I work an honest answer to what I am looking for versus – here is my assumption on what the answer is therefore am going to ask the question to assume and get the answer that I am looking for.

"If you are highly confident that you know your customer, you know your marketplace, your competition, and emerging trends with your consumers, you can argue that you don’t need to get insight early on in the process of going to market... The reality is that most companies and most leaders really don’t have that insight."

Don Gregory, OnTarget Consulting + Research

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2017 Predictions from Fusion Marketing Partners' CEO Chris Ryan

IStock_000038306980LargeAs our 2017 B2B Marketing and Lead-to-Revenue Survey Report shows, many CEOs don’t believe that marketing has made a significant contribution to revenue and therefore, the marketing function is both under-funded and under-valued. 

In the coming year, I recommend that forward-thinking sales and marketing teams seek knowledge from industry experts, challenge existing business models and use lead-to-revenue (L2R) strategies to attain optimum revenue performance.

Why It's Important:

"Many CEOs don’t believe that marketing has made a significant contribution to revenue and therefore, the marketing function is both under-funded and under-valued."

Chris Ryan, CEO Fusion Marketing Partners

L2R is a marketing and sales framework that optimizes people, processes and technology in a synchronized manner to

Continue reading "2017 Predictions from Fusion Marketing Partners' CEO Chris Ryan" »


MIAGRA – The #1 Way to Treat Low Sales Lead Count aka Low Marketing “T” (Testosterone)

MIAGRA – The #1 Way to Treat Low Sales Lead Count aka Low Marketing “T” (Testosterone)


IStock-618038498Testosterone is the chemical that causes guys to have a deeper voice, chest hair and more. As men age, their testosterone levels decrease leading to health issues including lower energy level and drive.

Mestosterone, on the other hand, is a chemical unique to sales people. Mestosterone levels stay high in sales reps when they are receiving a sufficient number of leads to make plan. Low mestosterone levels occur when sales reps receive too few leads from marketing (or poor quality leads).     

MIAGRA adds mestosterone to your body – and while you may still be getting too few leads, you somehow just feel better about it.

Warning:

Do not take MIAGRA if you:

Already have enough leads (that’s a joke)

Are allergic to any ingredients in MIAGRA

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Salaries: Sales Operations Manager

IStock_000016192221SmallSales operations has always been and is increasingly an important position with B2B and B2C companies.  We have taken information from Payscale and Glassdoor.  Click to find out more information. 

Payscale: Human Capital   

Sales Operations Manager Salary   

(United States)

The three highest-paying cities for Sales Operations Managers can all be found in California: San Jose, San Francisco, and San Diego. Overall compensation packages to Sales Operations Managers range from $45K on the low end to $116K on the high end; this includes bonuses that peak near $20K and profit sharing that approaches $16K, with some high rollers snagging commissions as high as $30K. Residence is the biggest factor affecting pay for this group, followed by experience level. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Most Sales Operations Managers report high levels of job satisfaction. Women make up a slight majority of Sales Operations Managers (51 percent) survey respondents. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

MEDIAN: $69,299

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Cool your jets before diving into Google profile creation.

It's so easy to screw up your online presence fast - give them an email or create one for social media, make a profile and you are off and running. STOP!

It's not that simple, especially when it comes to Google. Before you dive in to create a profile for Google+ and Google for Business which will tie to YouTube, make sure it's not already there. And, if it's there, that you have access to administrate it, own it and correct it. I've run across clients who have 8 business profiles on Google+ and Google for Business with several variations of a blank YouTube channel. This was all because they didn't slow down or get help researching what already existed. This happens on Facebook too with checkins, but it doesn't cause the costly tangle that happens on Google.

Continue reading "Cool your jets before diving into Google profile creation." »