Funnel Radio Lineup Oct 19, 2017


A lot of conversations varying from 5 most important things learned in business and life, to using incentives for CRM adoption. Can't wait for those two. After that, SalesPipeline Radio host, Matt Heinz has Rand Fishel giving insights into SEO secrets for 2018. Who wouldn't want that edge? Our broadcast day ends with PICNIC Podcast host Kevin Conklin interviewing Bojan Simic who will give us the 15 Key Attributes of Modern IT Operations. You'll want to take notes and run your IT dept through the list to make sure you are covered.



 10:30 am SLMA Radio with host, James Obermayer

Guest: David Kreiger, CEO, SalesRoads @kreigs

Topic: The 5 Most Important Things I've Learned in Business and Life - David Kreiger




11 am CRM Radio with host James Obermayer

Guest: Brian Trautschold, CoFounder and COO, Ambition @BTrautschold

Topic: Using Incentives for CRM Adoption by Salespeople



 11:30 am SalesPipeline Radio with host, Matt Heinz, @heinzmarketing

Guest: Rand Fishkin, Founder/Contributor, Moz @randfish

Topic: The Wizard of Moz shares SEO secrets for 2018



12pm PICNIC Podcast with host Kevin Conklin @kevinconklin

Guest: Bojan Simic, DEJ Founder

Topic: 15 Key Attributes of Modern IT Operations

At the occasion of today’s episode, we will talk about IT Operations Attributes and answer questions such as:

  • What is the difference between artificial intelligence and machine learning?
  • What are the key drivers for organizations for modernizing IT operations?
  • What are some of the key changes that you have been seeing in this market over last few years?
  • What is the business impact of modernizing IT operations?
  • What types of technology capabilities are critical for modern IT operations?
  • Does digital transformation change the role that IT operations play in the enterprise?
  • Can modern IT operations make the IT more strategic and how?

On Being Creative - A 53 Second Spark of Creativity from Gershik

Is creativity something that only right brained people own or can it be developed and nurtured?  Creativity is an odd, evasive trait that most people say they have, but few can practice with regularity. 

Steve Gershik, as a successful sales and marketing pro, understands the value of improv training in sparking creativity and he talks about it in this 53 second tip you can apply immediately to ensure your creative success. We have titled it, “Start with the YES.”  We think it is 53 seconds of…being creative.

600x600-SLMAnugget-gershik-startwithyesThis SLMA Gold Nugget tip came from outtakes of a recent interview on CRM Radio, "Where have all the risk takers gone?

 In the interview on CRM Radio, Gershilk slides into one of his favorite subjects of how to spark creativity in yourself and your staff.  Steve (of Koyne Marketing) thinks creativity can be turned on and developed with some subtle nudges.

The full interview is here:

 More:  Where have all the Risk Takers gone?


SLMA and CRM Radio are programs on the Funnel Radio Channel.

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Those Who Know How to Harvest Are Few

IStock-584466814You say, “Is he nuts? Of course I know how to harvest, that is what marketing does.”

Maybe I should ask, how is CRM and Marketing Automation processes working for you after the harvest?  Both are valid questions.  Both entwined with each other.  Both dependent on each other in a performance oriented dance that is more easily measured than most people let on.  

Harvesting and processing leads?  Without the two working together, your company has squat.   I know that is blunt, but if you accomplish the harvest bit, using the CRM system correctly and the marketing automation system efficiently is a very fair question.

Continue reading "Those Who Know How to Harvest Are Few" »

Sunday Musings: SalesForces's Matt Sweezey's thoughts Since Marketing Automation for Dummies

 Listen while you Work  

Mathew Sweezey, Author of Marketing Automation for Dummies and Principle of Marketing Insights at Salesforce is interviewed  on DemandGen Radio hosted by David Lewis. 

Mathew provides his perspectives on:

  • What has changed since the publication of his book on marketing automation in 2013

Continue reading "Sunday Musings: SalesForces's Matt Sweezey's thoughts Since Marketing Automation for Dummies " »

How Many Leads You Need Is the Root of Marketing's Existence - Ryan Answers the Question

 Listen and Learn while You Work

Ask a few dozen CMO's how they determine how many leads he or she needs to create for the forecast and the answers vary from a guess to science based on formulas.  In this program with Chris Ryan we ask a proven CMO, author and lead generation expert how he determines how many leads are enough for his clients. 

Continue reading "How Many Leads You Need Is the Root of Marketing's Existence - Ryan Answers the Question " »

Sunday Musings: Bodhidharma: All know the way; few actually walk it.

This blog entry is one of our most read and visited.  

6a0147e05adc32970b0168e7fc350a970c-320wiBodhidharma was a Buddhist monk who lived during the 5th/6th century CE.  (1)  His famous words echo today for marketing. 

After the bruising, battering, beating marketers and their companies have taken for the last three years, and with all the seminars, webinars, books, articles and blog posts on how to measure marketing ROI, everyone knows the way to prove the ROI for lead generation programs, right?  So if this is true, and everyone knows the way, why do so few take the walk?    

I think there is a dose of fear or anxiety over reporting results that might be mixed, and fright that if each lead generation program doesn’t do well, the whole department will be held dreadfully accountable.

(Bodhidharma, woodblock print by Yoshitoshi, 1887.)

Get over it.  

Continue reading "Sunday Musings: Bodhidharma: All know the way; few actually walk it. " »