DemandLab’s Rhoan Morgan Launches Revenue Rebels Radio Podcast

Revenue Rebels spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach.

August 14, 2018 - - Lynden, WA - - The longest-running weekly internet radio/podcast program for at-work and mobile listeners, Sales Lead Management Association (SLMA) Radio on the Funnel Radio Channel, announced that Rhoan Morgan, CEO of DemandLab, is joining the digital streaming program. Morgan, a frequent contributor on the Funnel Radio Channel, will now host her own program focusing on the successful achievements of Revenue Rebels.

The Revenue Rebels podcast spotlights rule-breaking marketing and sales leaders who are accelerating business growth with a fanatically customer-centric approach. The podcast will cover topics such as marketing and sales alignment, the rise of revenue operations, and aligning internal processes with the marketing and sales stack.

"The ability to directly link marketing activities to revenue generation has changed everything," said Morgan. "Marketers are now directly accountable for revenues, and that's both intimidating and exhilarating. Revenue Rebels celebrates the marketing professionals who are using technology and ingenuity to transform both the customer journey and the organization's revenue potential."

The first episode of Revenue Rebels, “How Sales And Marketing Alignment Moves The Revenue Dial” was aired on August 2, 2018, and features 640x640-rr-20180802-morgan-salaMichael Sala, Managing Director, Strategic Origination for LLR Partners, a private equity firm. Sala explores some of the key metrics and processes that are enabling his team to scale activities and accelerate the revenue pipeline.

James Obermayer, Funnel Media Group publisher and producer of SLMA Radio (entering its ninth year with 100,000+ listener downloads, 444 episodes, and 500+ executive interviews) said, “We welcome one of our frequent guests, Rhoan Morgan, to the host line-up with a unique program.  Her life experiences and business acumen have focused on revenue-building achievements, so this show will stand out on the Funnel Radio channel.”

Live shows air on the first Thursdays of each month at 10:30 AM / 1:30 PM ET and can be accessed on the SLMA Radio website. Recordings can also be accessed via SLMA Radio, the DemandLab website, iTunes, and Google Play.

About Rhoan Morgan

Rhoan Morgan is the co-founder and CEO of DemandLab. One of the first wave of marketing leaders to recognize the potential of marketing automation, Rhoan co-founded DemandLab in 2009 to help B2B and B2C businesses leverage martech to generate measurable results and spark a digital transformation. She continues to explore next-generation technologies and analytics that accelerate revenue, clarify marketing’s contribution, support engaging customer journeys, and deliver valuable customer insights.

About DemandLab

DemandLab is a technology-focused marketing consultancy that accelerates revenue for its clients by aligning marketing, sales, and customer success functions through customized strategic solutions. Using system architecture, data science and analytics, and content, to create end-to-end customer journeys, DemandLab helps clients advance their digital transformation strategy and create competitive differentiation that advances business goals and drives revenue. Learn more about this award-winning consultancy at www.demandlab.com.

 About SLMA Talk Radio

SLMA Radio has aired live weekly since July of 2010 and is broadcast through the internet, on a streaming channel, on Thursdays at 10:30 AM PST UTC/GMT -7 hours on the Funnel Radio Channel.  Listeners can also listen via podcasts on the SLMA Radio websiteiTunes, Stitcher and the B2B Podcast Directory.   The Funnel Radio Channel is a business unit of the Funnel Media Group, LLC.

Listen to the First Show Here:

More Morgan...


Why New Inside Sales Reps (and even seasoned ones) Fail

Download this episode (right click and save)

There is no secret sauce to being successful in sales. It all starts with building a consistent, repeatable, scalable daily activity framework that ensures you do what needs to be done.

Darryl Praill's  guest in this episode is James Bawden. James is a sales professional and frontline salesforce advocate with a decade of experience across industries, spanning from wireless retail sales to complex B2B sales. His unique mixture of full cycle sales, sales development, enablement and leadership experience has resulted in his real world, practical views on what works for sales teams. He is fiercely passionate about all things sales, especially providing a voice for salespeople who are just beginning their careers.

From a practical standpoint Bawden discusses the three things he had to learn to be a success in his daily activity.  He talks about early failure, management that had to learn with him and the eventual end result.

More...

How to Succeed as a New Sales Rep from Lori Richardson

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Inside Inside Sales is a program on SLMA Radio.  SLMA Radio Today is a weekly program on the Funnel Radio Channel for at-work and away-from-work listeners.  SLMA Radio has published 445 episode and interviewed 500+ executives with 100,000 + listeners.  There are four rotating hosts on SLMA Radio: Laura Patterson with Ready Set Grow, Mark Godley with Data Dump,  Rhoan Morgan with  Revenue Rebels,  and Inside Inside Sales with Darryl Praill.  It is a live program broadcast each week at 10:30 am PST.  


Are B2B Webinars Passé?

YawnAs someone said to me recently, “Webinars? They’re so 90s - - poorly produced talking heads and PowerPoint slides we can’t read are tiring.”  ”  As  creative child of the internet, B2B Webinars seem to be running out of steam as a tactic. Users say they’re losing value.  The only more passé term in the promotional world is “Free Webinar.

Certainly, webinars attempt to teach, but its more common to see pitching and preaching using talking heads and PowerPoint slides are sure to lull viewers to sleep.  Often, at the very least, listless content drives them to answer email and browse the web while the webinar drones on, no longer viewed by 10-25% of the audience.

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Webinars are slipping, maybe because the format is 20 years old!

From the webinar presenter’s standpoint, however, the event is the culmination of a lot of work:  recruitment of speakers, 2-3 rehearsals, countless slide versions, pre-webinar promotions, breathless counting of registrations, and disappointment when 60% of registrants are no-shows, abandon rates are disappointing and attendees are answering email.  

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From the webinar presenter’s standpoint, however, the event is the culmination of a lot of work:  recruitment of speakers, 2-3 rehearsals, countless slide versions, pre-webinar promotions, breathless counting of registrations, and disappointment when 60% of registrants are no-shows.  Of the 40% left, 5-10% leave early and 5-10% aren’t attentive.   And when you examine registrant information, you find many are from your own company or competitors’.

The promotional cost in labor (inside and at agencies), purchased lists, a company’s own database, the 2-3 email blasts and telemarketing calls to registrants the day before, oft times add up to meager results.  Even companies producing webinars have shifted away from touting their lead- generating potential to talking about webinars as teaching events.  Although one of the standout premier companies for all types of webinar production is ON24, with 85,000 webinars produced in 2016 for 1,000 customers (not just business-to-business companies).

Ideally, when you ask those who pay webinar production bills, they admit to the expense, the difficulty in getting speakers to rehearsals and to creating PowerPoint slides and slipping attendee numbers.  Many CMOs want an alternative but they scratch their heads and do it over again.  What's that saying, insanity is doing the same thing over and over again but expecting different results.

There is a Better Way

IStock-597649690Certainly, YouTube use continues to grow, and video production is becoming commonplace in many companies.   Of course, there is the video studio expense (or agency) and editing that must now take place, whereas live webinars were at essentially a one-and-done medium. Many guests like to be guests, but don’t like “dressing up” for the video experience; I know it’s an odd excuse, but it’s true.

And yet, the form of stealth communication continuing to grow and mature is podcasting.[i]  It started in the 1980s with audioblogging and is now said to be produced by 115,000 English-language podcasters at virtually no cost.  Podcasting started getting serious attention and audiences in 2004 in part because of its ease of production and low cost. The authenticity of the episodic podcaster has helped - - many podcasters follow a talk-radio format familiar to us all.  Wikipedia reports that, “According to one survey in 2017, 42 million Americans above the age of twelve listen to podcasts at least on a weekly basis.”

While growing in popularity for at-work and at-home listeners, podcasting has also grown in sophistication.  Software has helped, and websites that store and provide access to podcasts are common and cheap.  Agencies and publishers specializing in podcasting have sprung up, and yet podcast creation has not gotten more complicated or costly.  Sound quality is excellent and editing is easy.

The result is podcasting has listeners who want answers and learning.  They want knowledge with a minimum of effort.  They want information access on their own terms, most often through subscriptions, at a place and time they choose, at no cost.  They don’t want to be sold.

Podcasting turns out to be the answer for the demands of a growing generation of impatient information seekers.  Because of the growing need for multi-use content, podcasting has matured.  It provides this multi-use content in dozens of formats.  See this article outlining 16 Ways a Podcast Creates Useable Content

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Why Podcasting is so Popular

“Podcasting turns out to be the answer for the demands of a growing generation of impatient information seekers.  Because of the growing need for multi-use content, podcasting has matured.  It provides multi-use digital content in dozens of formats.”

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This medium, however, requires something YouTube and webinars don’t: frequency.  Podcasts by their very nature require a personality and voice people can trust, and once listeners realize this they want to hear more from this person. A good example is Matt Heinz of Heinz Marketing with his Sales Funnel Radio/podcast program.  Matt has done this weekly program for several years (he started bi-weekly) and has developed a large B2B following and listenership.

 Podcasts Create Thought Leadership

On the Funnel Radio Channel, we have a list of the “Real Personalities of Funnel Radio.”  It’s a growing list of leaders and authors who’ve chosen radio/podcasting to give back to their industry.  To date, Funnel Radio has produced nearly 1,000 podcasts for dozens of leaders who built their thought-leadership reputation in part as hosts of a weekly, bi-weekly or monthly program.  Certainly, many are authors and speakers who had a loyal following before their podcasts began.

Podcast programming builds the host’s personal reputation, but corporate benefits and content creation are paramount.  Along with this is the introduction of the host to people, prospects, companies and industries not normally open to him or her.

Hey, as a friend John-Shawn Withrow once said to me, "Don't forget Jim, it’s all about entertainment"

I can’t explain the psychic reasons behind it, but listeners who hear a program, with the host’s name and company attached, seem to give both an outsized level of credibility.  Certainly, speaking at conferences is similar, but this has a different level of trustworthiness.

Maybe it’s the connection to “radio” and “live broadcasting” on a regularly- scheduled show.  Maybe it’s an assumption on the part of listeners and guests that the host already has answers to their questions, and therefore he or she has a conferred level of thought leadership.

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Why are Podcast Hosts Elevated in the Listeners Mind?

“I can’t explain the psychic reasons behind it, but listeners who hear a program, with the host’s name and company attached, seem to give both an out sized level of credibility.  Certainly, speaking at conferences is similar, but this has a different level of trustworthiness.” 

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Regardless, if the host chooses good guests, stays with the program’s efforts consistently, and uses program content in other venues, thought leadership seems to be the result.  We have seen relatively unknown people become very well-known and stand out from the crowd.

Podcasts don’t produce themselves and some effort must be made to build an audience.  Let’s address the questions about frequency, getting guests, editing, promoting the show, listenership, listener reach and ROI.

Listenr trainListener Reach

Listening to podcasts from subscriptions is easy on iTunes, Stitcher, Podbean, B2B Podcast Directory any place, any time including trains planes and automobiles; exercising, walking the dog, hiding in the garage from in-laws...[/caption]

Some media reach targets at work, while some do a better job of reaching people at home, traveling, exercising, etc.   Podcasting is, we believe, the best media to reach people via audio, on demand, regardless of what the listener is doing.  Whether the listener opts in as a podcast follower, subscribes or accesses a podcast via iTunes, B2B Podcast Directory, Blubrry, or other audio service, he or she just wants to listen when they want to listen, with the fewest constraints on where it happens.

ROI

The interesting thing about podcasting is, those who intentionally use it for creating a variety of content, find they have a treasure trove seldom found elsewhere in marketing.  A 3,500-word podcast of 25+ minutes can give the host and sponsoring company content to use in books, e-books, blogs, white papers, case studies, testimonials, speeches, nurture content, social media, YouTube, collateral, etc.   For more on the ROI capabilities of podcasting check out:  How to Measure Podcast Contributions to Revenue.

Frequency

Podcasts are usually offered as ‘episodes” in a string of daily (not likely in B2B), weekly, bi-weekly, or monthly programs.  The more shows a podcaster produces, the faster the podcasting personality picks up listeners. Yet many leaders don’t have time to do weekly shows.  This is often solved by having multiple show hosts.  See Sales Enablement Radio as an example, or SLMA Radio.  One host can take one week and another the next.  The thought leadership will build just as quickly.

Some hosts on the Funnel Radio Channel have determined that monthly show hosting is good, simply because so much multi-use content is created in a single show that it takes time to use it all.  Larger companies can use the content from several shows a month.

Getting Guests

No longer are most podcasts 30-minute diatribes on what’s wrong with the world, with few if any solutions. These days they are serious, interesting shows that interview authors, leaders, speakers, CEOs and CMOs.  We find it easy to get a guest to appear on a podcast.  The Funnel Radio Channel prides itself in having live shows at a specific time each week, which helps to recruit guests; few people turn down the invitation for a podcast interview.

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Podcasts Offer Serious Problem Solving without Selling

“No longer are most podcasts 30-minute diatribes on what’s wrong with the world, with few if any solutions. These days they are serious, interesting shows that interview authors, leaders, speakers, CEOs and CMOs.“

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Podcast Promotion

Unlike webinars, if your podcast is live, prepromotion of the event is useful but not needed.  The payoff for podcasts is the listenership after the program has been broadcast and posted, as well as the many ways to use the content.  See my guest post on Dan McDade’s Blog, Viewpoint: Why Podcasting Has Great Reach and is the Least Expensive Content Creator.   Again, unlike webinars, podcasts don’t depend on live attendance.  Much more like radio of recent years, podcasts depend on listeners after the event (if it is live).

I don’t propose eliminating webinars from your arsenal but give them their proper place as senior members of your promotional outreach.   Additionally, consider podcasts for their reach to the at-work and away-from-work listener.  Podcasting is a medium that’s come into its own as the most far-reaching, multi-use generator of content and traffic at a minuscule cost, compared to other lead-generating tactics.

[i] From Wikipedia: The word was originally suggested by Ben Hammersley as a portmanteau of "iPod" (a brand of media player) and "broadcast".[2][3]

Originally published on our sister Funnel Media Group Blog: 

Have Webinars Become Passé?

You may also like:

How to Measure Podcast Contributions to Revenue

 


Why You Need to Stop Trying to Align Marketing and Sales

StopMarketing and Sales alignment continues to remain a hot topic in research and conferences. Why? Because in the words of Mary Shea, principal analyst for Forrester, “After years of acknowledging their issues with each other, many B2B marketing and sales teams continue to be at odds.”

Most of the recommendations for improving the condition revolve around how these two organizations need to work together. Recommendations range from improving the lines of communication, to creating service level agreements, being more buyer centric, and promoting education.

Companies attempting to resolve the issue often try to address the problem by tightening the alignment of Marketing activities within the sales cycle, improving coordination around lead generation, and increasing Sales force participation in the Marketing process. However, despite all these adjustments, the problem persists.

We can find some clues into how to improve alignment by examining the structure of emergency response teams and the branches of the armed forces. Clearly, when these organizations operate out of sync the results can be far worse then a missed sales forecast. But note: These teams are not aligned to each other. While each branch of the US military must work together, each has a unique mission within the overall mission of U.S. security and peace; each branch serves a very specific purpose, has its own specialties, main areas of focus, and methods of operation. They are well trained and disciplined. They are aligned to the mission. The mission is their joint focus and their joint purpose.

If we delve into the world of the dynamics of these teams, we can tease out three takeaways that any business can employ to improve alignment.

3 Keys to Achieving Successful Alignment Stop trying to align Marketing and Sales to each other.

1. Stop trying to align Marketing and Sales to each other. Align both to the mission. This is what emergency response teams and different branches of the armed forces do. Your business has a mission and purpose. Each function within your business, including the Marketing and Sales functions, exist to serve this mission. The better your Marketing and Sales are aligned to this mission, the more likely each of these functions can positively affect the Demand variable of the equation (Supply being the other variable in the equation).

Why It Matters

"The better your Marketing and Sales are aligned to a mission, the more likely each of these functions can positively affect the Demand variable of the equation (Supply being the other variable in the equation)."

I recall my early days when we were building a microcontroller business. The mission was clear – convert the world from 4-bit to 8-bit microcontrollers and dominate in four markets: transportation, computing, consumer electronics, and communications. Every team, regardless of function, understood the mission and their purpose and role in achieving the mission.

2. Create and optimize your operations to address the external scenario.

In business, the external scenario is the market and the customer. Taking an outside-in view improves alignment by shifting Marketing and Sales from being focused on activity to being focused on which market and customer segments offer the best opportunities and deserve the highest priorities.

Companies focused on activity tend to take a transactional approach to the business. This typically translates into Marketing generating qualified leads that Sales then brings to a close. Why is this a problem? Here’s what often happens when the emphasis is on activity. “More,” not “better,” becomes the mode of operating. Sales immerses itself in the latest training and engages in calling on more customers while Marketing focuses on implementing and coordinating more campaigns and tactics.

Shift your view to market and customers and landscape changes. The perspective moves the point of view of the customer, what they want from you, what they expect from you and what they can count on from you. An outside-in view forces a move away from a myopic selling perspective to a broader customer relationship lifecycle perspective.

The customer relationship lifecycle begins the moment a customer appears on the radar screen, moves into the opportunity management funnel, emerges as a customer, and engages in a variety of experiences that result in your customers becoming an advocate for your company. The customer relationship lifecycle yields insight into which customers are the greatest lifetime value to your company.

Taking a customer relationship lifecycle approach gives you an avenue for alignment by focusing both the Marketing and Sales organizations on the same set of outcomes – creating, keeping, and increasing the value of customers. Back to my personal example, everyone knew the mission, and as result they also knew who the top 10 customers were overall and for each market and what was needed to acquire, keep, and expand the footprint within each of these customers.

Why it's Important

"Taking a customer relationship lifecycle approach gives you an avenue for alignment by focusing both the Marketing and Sales organizations on the same set of outcomes – creating, keeping, and increasing the value of customers."

Mobilizing around the customer relationship lifecycle made it far easier to establish a common set of priorities and customer metrics, a common customer-oriented vocabulary.

3. Focus on the mission plan.

Emergency response teams create a mission plan from the top down to ensure that every effort is tightly linked to the success of mission. Here’s a quick overview into how they approach the mission plan, which synchronizes efforts and sequences the related operations to achieve decisive strategic effect.

  • The commander (CEO) determines the layout of the operational environment, and provides direction, vision, and guidance to staffs and subordinates to drive planning and execution.
  • The commander develops a “vision” for mobilizing his organization and their interrelationships that provides a “design” for the mission.
  • The staff (functional leaders) conduct the mission analysis, develop estimates, develop a strategic concept, and construct supporting plans. It is top down. No function develops their plan without knowing the overall mission plan.

It's important Because

"If you take a bottom-up approach to planning, both Sales and Marketing tend to develop programs and plans based on they have done before or what they know best. As a result, these programs may be only loosely connected, if at all, to the business."

If you take a bottom-up approach to planning, both Sales and Marketing tend to develop programs and plans based on they have done before or what they know best. As a result, these programs may be only loosely connected, if at all, to the business. The metrics of success become coupled to the program rather than the broader mission. Consequently, quantifying the value of the program to the business becomes hazy. An outcome-based approach to alignment flips this problem on its head, creating a top-down perspective. Want to embrace the concept? Start with the business’ success factors and work down the ladder. This process reveals what Marketing and Sales must each do to support the business.

Taking the First Step to Tackle Your Alignment

How do you know if you need to tackle alignment? Your first clue is to determine if the work within the functions is directly linked to the mission and business outcomes. If you think you need to improve your alignment, then the most important next step is to choose a method that will visually convey the connection between the role of each function and business results and provide insight into selecting outcome-based performance metrics. Take the next step.

About Laura Patterson

Laura is a recognized expert in proving and improving the value of Marketing and an authority in Marketing Performance Management with global customer engagement expertise within the technology, financial services, life sciences, and manufacturing industries.  Patterson is the founder of Vision Edge Marketing.

Also by Laura:

Why CEO’s and CFO’s are still beggars when it comes to marketing ROI

The Marketers New Skill Requirement: Digital Analytics    (Audio) 


Funnel Radio Line-up August 9

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Today's line up includes: James Bawden with Darryl Praill: Building a daily activity framework that generates results. At 11 on CRM Radio with host Paul Petersen is Douglas Karr of DK New Media talking about getting more from your digital marketing and the struggles of SMB marketers. Sales Pipeline Radio with Matt Heinz welcomes a favorite guest, Guy Weismantel How to Create Effective Marketing in Difficult Industries. Finally, WVU Marketing Communications Radio Today revisits Does Awareness, Engagement & Loyalty Matter vs. the Math? with host Cyndi Greenglass and her guest, Susan Emerick.


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10:30 am Pac: INSIDE Inside Sales with host, Darryl Praill @ohpinion8ted

Guest: James Bawden, Evalueserve @EVSJames
Topic: Building a daily activity framework that generates results

https://goo.gl/1hrmLB

There is no secret sauce to being successful in sales. It all starts with building a consistent, repeatable, scalable daily activity framework that ensures you do what needs to be done. Our guest in this episode is James Bawden. James is a sales professional and frontline salesforce advocate with a decade of experience across industries, spanning from wireless retail sales to complex B2B sales. His unique mixture of full cycle sales, sales development, enablement and leadership experience has resulted in his real world, practical views on what works for sales teams. He is fiercely passionate about all things sales, especially providing a voice for salespeople who are just beginning their careers.


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11:00 am Pac: CRM Radio with host Paul Petersen, GoldMine CRM @goldminecrm

Guest: Douglas Karr, CEO, DK New Media @douglaskarr @dknewmedia
Topic: Get more from your digital marketing: The struggles of SMB marketers

https://goo.gl/EHxQft

Digital Marketing has suffered in recent years from vanity metrics (likes, followers, etc.) and some channels not living up to their hype. Marketers are returning to traditional branding - but that shouldn’t preclude digital. Digital enables faster research, testing, agility, and can ultimately be the baseline for every traditional effort. Tighter budgets and higher expectations simply don’t work. You can’t grow your business without growing your marketing and sales efforts. Deploying digital marketing effectively can mitigate some costs, but not enough to cut budgets. You should look at your marketing budget as a percent of revenue. A typical static company is spending ~10%, a high-growth company 20%. Some companies like Salesforce went all in and spent over 50% to dominate their market. Join Paul Petersen and his guest, Douglas Karr as they dive into the pressing issues of the struggles of SMB marketers.


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11:30 am Pac: Sales Pipeline Radio with host, Matt Heinz @heinzmarketing

Guest: Guy Weismantel, CMO Pushpay @guyweismantel
Topic: How to Create Effective Marketing in Difficult Industries

LISTEN LIVE OR CATCH REPLAYS HERE >


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12:30 pm WVU Marketing Communications Today with host, Cyndi Greenglass @directchick

Guest: Susan Emerick, Principal & Founder - Brands Rising 
Topic: Does Awareness, Engagement & Loyalty Matter vs. the Math?

https://goo.gl/bUKPuJ

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and budgets. Math metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter?

Why it Matters:

In our focus on big data and data science, have we dehumanized marketing?


Led Zeppelin’s B2B lessons with Chandar Pattabhiram: Your Marketing Stairway to Heaven

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On this episode Chandar Pattabhiram, CMO at Coupa Software joins us as we talk about bringing start-up agility to enterprise marketing.

But first, we talk about what Led Zeppelin has taught him about marketing!  So good.  

  • What is the stairway to heaven when it Are somes to customers?
  • A stairway must define the all the stages of customer experience.
  • Be less focused on adoption, cross sell and advocacy marketing
  • Chandra shares the only two metrics that matter
  • Matt asks: Are stairways bi-directional 
  • How to balance acquisition marketing, retention markting and full life time value  in addition to acquisition
  • Is it true that more than 85% of the marketing spend is in acquisition? 
  • How much to spend in adoption marketing?
  • What is the right kind of cross sell? 
  • Why you must spend money equally across all channels of marketing 
  • Is it true marketing is spending more money on science? 
  • How does marketing get a seat at the table?

We also talk about customer lifetime value and a holistic way of thinking about the customer. Listen in to hear his thoughts about the increasing focus in marketing on science and the increased focus on metrics and things you can measure.  We dive into the science of storytelling and MORE!  

Check out the full transcript on our blog  7/30/18.  


SLMA Radio/Podcast Reaches 100,000 Listener Threshold

SLMA Radio, the longest running live, weekly radio/podcast program has broadcast  446 episodes, and 500+ executive interviews

 Aug 2, 2018 - - Lynden, WA - - “Little did we realize,” said Sales Lead Management Association founder Jim Obermayer, “that someday we would have interviewed over 500 business-to-business (B2B) executives on 446 live programs in eight years.   The insight these executives have brought to marketing and sales professionals is remarkable in depth and wisdom.”

SLMA Radio started in July of 2010 with the host Will Crist (now the host of ‘Pilgrim on the 405’) for several years, succeeded by Jim Obermayer until 2018.  Obermayer has now been succeeded by four program hosts. Each program has a different focus for B2B and B2C listeners:

  • Rhoan Morgan, CEO of DemandLab, hosts Revenue Rebels. Rhoan Morgan will discuss the revenue rebels in marketing and sales, and what they are accomplishing.
  • Darryl Praill, CMO of VanillaSoft, hosts Inside Inside Sales. Darryl Praill covers all things pertaining to the management of inside sales.
  • Laura Patterson, CEO of Vision Edge Marketing, hosts Ready Set Grow! Laura Patterson interviews CEOs of fast-growth companies to unwrap and understand their growth secrets.
  • Mark Godley, CEO of LeadGenuis, hosts DataDump, where Mark talks with company executives who are winning the marketing contest using artificial intelligence (AI) and machine learning in database management.

Obermayer said, “We believe that moving to a four-host rotating schedule for different disciplines will give listeners specific topic-based programs to look forward to both at work and play.  And while away from the office, all programs offer podcast replays for on-the-go listeners.”

 About SLMA Talk Radio

SLMA Radio has aired live weekly since July of 2010 and is broadcast through the internet, on a streaming channel, on Thursdays at 10:30 AM PST UTC/GMT -7 hours on the Funnel Radio Channel.  Listeners can also listen via podcasts on the SLMA Radio websiteiTunes, Stitcher and the B2B Podcast Directory.   The Funnel Radio Channel is a business unit of the Funnel Media Group, LLC. 

 About the Funnel Radio Channel

Funnel Radio publishes live-streaming internet radio programs (and follow-on podcasts) for at-work listeners.  Available shows include: DataDump, CRM Radio, Customer Marketing Radio, Inside Inside Sales, Ready Set Grow, Revenue Rebels, Sales Pipeline Radio, SLMARadio.today, Sales Enablement Radio, Rooted In Revenue, and WVU Marketing Communications.   Each program reaches at-work listeners during the live broadcast and mobile listeners later in their cars, while exercising, or on vacation.  To learn more about the real personalities of Funnel Radio go here. Interested program hosts and corporate sponsors are encouraged to contact publisher James Obermayer at (360) 933-1259 or jobermayer@funnelmediagroupllc.com.  Funnel Radio is a division of the Funnel Media GroupTM, LLC.   

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Funnel Radio Line-up August 2

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Today we start at 10:30am Pac: Revenue Rebels with host, Rhoan Morgan and her guest, Michael Sala, Managing Director, Strategic Origination, LLR Partners Topic: How sales and marketing alignment moves the revenue dial. Then Dan Perry hosts Sales Enablement Radio with guest Bill Hicks, Chief Relationship Officer, Ultimate Software discussing if relationships still matter with retention. Matt Heinz's guest, Nick Jordan, CMO of Logic Inbound discusses How to Sell to Larger Organizations with Bigger Budgets. And our season finale for WVU Marketing Communications Today takes us to Integrate WV 2018 with hosts Cyndi Greenglass & Matthew Cummings LIVE from Studio B.



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10:30 am Pac: Revenue Rebels with host, Rhoan Morgan, CEO DemandLab @demandlab

Guest: Michael Sala, Managing Director, Strategic Origination, LLR Partners

Topic: How sales and marketing alignment moves the revenue dial

 https://goo.gl/iDA2Jk


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11:00 am Pac: Sales Enablement Radio by The Brevet Group

Guest: Bill Hicks, Chief Relationship Officer, Ultimate Software @WEHicks

Topic: Account Retention - Do relationships still matter when retaining accounts?

 https://goo.gl/jWjuMC


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11:30 am Pac: Sales Pipeline Radio with host, Matt Heinz, Heinz Marketing @heinzmarketing

Guest: Nick Jordan, CMO of Logic Inbound

Topic: How to Sell to Larger Organizations with Bigger Budgets

 Listen Live >


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12:30 PM Pac: WVU Marketing Communications Today 

LIVE from Studio B at INTEGRATE WV 2018

SEASON FINALE -  Hosts are Cyndi Greenglass and Matthew Cummings

 https://goo.gl/nfBKvV